The music video by Big Time Rush features Snoop Dogg to help gain more publicity and recognition from his fan base. This is a common strategy for new artists to collaborate with famous artists to expand their audience and make more money. The video for their song "Boyfriend" includes Snoop Dogg to appeal to his fans. Music videos also aim to make band members recognizable to fans by including close-ups of their faces. This helps promote album sales and familiarizes audiences with other songs. Artists can also be promoted through appearances in other artists' music videos to expand their fan base.

1. By: Sonia Filipa Soares Eusebio
Units 1, 16 & 29
Task 2
MUSIC VIDEOS

2. Big Time Rush features snoop dog to gain more publicity for their boy band the video helps the band to gain a wider scope of recognition between
snoop dog’s fans etc. these fans that watch the video then get adopted into Big Time Rushes. This is a common move for artists who are new to
the industry to feature famous artists (and / or actors) in their videos they gain a new group of followers and thus gain much more money in
publicity.
The link below features snoop dog so that they can widen their target audience as snoop dog's fans may begin watching their band and this is what
happens in the link below to the 'Big Time Rush- boyfriend' music video snoop dog helps them gain recognition from more people.
https://www.vevo.com/watch/big-time-rush/Boyfriend/USSM21002221
PUBLICITY

3. The music videos are a part of the fandom as the fans want to see the artist/Band e.g. The Fray
Up close hence the close ups to the band members face’s during the videos so that they are recognisable to the audience also for future reference when at concerts etc.. The videos help to
promote the album sales and this helps the audience to learn about other songs in they've sung as well as gain knowledge on other songs linking into other songs through out the album.
This also works the other way round as people who've been to the concert and don't know the artist can find their album in stores from the covers etc.
The link below is of a band called 'the fray' singing the song 'you found me' it has multiple close ups of the lead singers face and other band members too , the link is an example of album sales.
http://www.vevo.com/watch/the-fray/You-Found-Me/USSM20802902
ALBUM SALES

4. • Arianna Grande is a prime example of when the male gaze theory is involved she doesn’t save much to the imagination in her videos and they’ve all become very sexualised through media
influence on how a female artist could gain many more viewers.
• Arianna and her entourage are placed in multiple sexual positions with very little clothing covering their bodies, which is odd since Arianna herself is a female and male gaze is usually used
by male artist's in their music video's, she's using it to sell more albums to a male audience.
• Laura Mulvey came up with the male gaze theory when she decided to look at the media through the heterosexual males point of view (what he wants to see to keep him interested).
• The link below is to Arianna Grande's music video 'focus' which is basically about women wanting to be looked at and it uses the male gaze theory to in a way emphasize this point.
http://www.vevo.com/watch/ariana-grande/Focus/USUV71503192
MALE GAZE THEORY

5. • Artists can be promoted through social media e.g. Facebook, vine , twitter or YouTube.
• Promoting an artist is important because it allows people to recognize their hard work which in turn means people are more likely to buy what they produce and make
them look for other pieces (tweets or vines) of work by the same artist and also keep themselves updated on the artists latest situation.
• Artists are also promoted by making appearances in other artists music videos and if the fans enjoy their performance they search them up and add on to the fan base.
• Nikki minaj is used to promote Justin Bieber in the link to the music video below and to get him more fans.
• http://www.vevo.com/watch/justin-bieber/Beauty-And-A-Beat/USUV71201136
PROMOTION OF THE ARTIST

6. • The wanted are making money from different platforms magazines/ books , games/apps and clothes etc. to attract different audiences. The
media companies in turn use a synergistic technique in order to increase brand image through the multiple products / media outlets also to
bring in more money for the media companies which in turn improves products for the overall end result of a loyal audience base which will
continue to grow.
To put it simply the different entities are working together for a similar and advantageous end goal which will satisfy all sides participating. In the
link below you see this as they have a famous director on their side.
http://www.vevo.com/watch/the-wanted/Warzone/GBUV71101640
YNERGY

7. • Black veil brides (or Bvb for short) have been on the scene for 8 years with a well known reputation in the music industry because of their
Gothic metal core image, they’re a group of guys who basically support the underdogs they have a certain public image so their audience can
always associate them with their genre of music however if you listen closely to the lyrics they’re always about the unfair side of life and
watching out for their fans so they kind of contrast with the image/part they’re told to play.
• They’ve got their own logo which consists of their band name in it’s abbreviated form. The link below is to a music video of them with their
logo everywhere as if to say they are popular and well known.
• http://www.vevo.com/watch/black-veil-brides/Heart-Of-Fire/USUV71402144
PUBLIC IMAGE AND REPUTATION.

8. MUSIC VIDEOS AND MESSAGES TRANSMITTED
• Kelly Clarkson- piece by piece in this video the artist is singing about a female being abandoned by her
father however it also speaks about how someone will come in to your life and pick up the broken
pieces “Piece by piece he restored my faith that a man can be kind and a father could... Stay” it’s
directed to the female audience and the message is that one day all the bad things are going to be
behind you so you got look forward and be better than them and you’ll succeed.
• The artist also sends the message that the future will be better if you learn from those mistakes and try
your hardest not to be like the one’s who leave “I will never leave her like you left me and she will never
have to wonder her worth because unlike you I'm going to put her first”.
• http://vevo.ly/vkCMkP