Beyoncé announced her pregnancy on February 1, 2017 by posting a photo of herself with a visible baby bump on Instagram. The photo became the most liked Instagram post of all time within 24 hours, receiving over 7.8 million likes. Analysis of social media discussions around Beyoncé's pregnancy announcement showed that the majority of sentiments were neutral, though some associated it with the pro-life movement. Key topics of discussion included Beyoncé herself along with keywords like Beyoncé and Beyonce.

1. Sample crawl for Beyoncé Pregnancy
DATE RANGE 02/01/17 – 02/05/17
Presented by:
Gaurav Dayalani
Wayne Lapasa
Deborah Perne
Yuliia Vasikovych
Seneca College / SMD 203 / Gord Smith / 02-24-17

2. WHO IS BEYONCÉ?
★ Former member of Destiny’s Child
★ 22x Grammy Award winner
★ Fashion designer, Ivy Park and House of
Deréon
★ Instagram followers: 95.5m
★ Twitter followers: 14.8m
★ Facebook fan page: 64.5m
★ “Formation” 2016 world tour grossed over
$250m off 49 sold out shows
★ Married to rapper JAY Z, highest paid
celebrity couple, made $107.6m in 2015/16

3. THE MOST LIKED IMAGE IN
INSTAGRAM HISTORY 02/01/17
Recorded 7.8m likes in 24 hours - The Telegraph

4. BOOLEAN

5. WORD CLOUD

6. BUZZ GRAPH

7. GEOGRAPHY

8. GENDER

9. SENTIMENTS
★ The sentiments were mostly neutral
as seen below
★ Beyoncé’s pregnancy was associated
to pro-life movement

10. TWITTER TRENDING

11. TOPIC INSIGHTS - KEYWORDS
★ Inner-layer of the Topic Insight graph
displays the predominant topics of
conversation
★ Outer-layer displays the predominant
keywords within the inner-layer topics
of conversation.
Beyonce Beyoncé

12. MOST RE-TWEETED
BeyoncéBeyonce

13. BEYONCÉ VS. AMAL CLOONEY –
BATTLE OF THE TWINS

14. SHARE OF VOICE