2. 14.3%
23.8%
9.5%
14.3%
19.1% 19.1%
The results show that the favourite place to eat is McDonald's. This suggests that the
audience have a low budget which is why wagamamas, the most expensive restaurant is
last. A lot of people eat out at coffee shops which suggests the audience is mature. The
range of choices suggest that the range of indie and alternative music can vary which
suggests I should include new never before heard of bands to fit every interest.
3. 28.6%
23.8% 23.8%
4.7%
19.1%
0%
The results show that the favorite clothing shop was H&M. This is mainly because H&M has the most
individual indie style therefore will allow the audience to have an alternative rock look. I will take this
into consideration when choosing what my model will wear by looking on the H&M website. Primark
and Topshop were also popular which are common high street stores suggesting the audience likes
accessibility that is easy and relaxed. More expensive shops such as Zara and urban outfitters had little
responses suggesting they are too high budget.
4. 33.3%
23.8%
14.3%
9.5% 9.5%9.5%
The favorite kind of movie chosen in the survey was comedy.
This means that in my linguistic features I will include comical
devices such as puns to entice the audience and entertain
them more. The second highest preference was drama which
I will incorporate within the article stories to exaggerate the
drama within the artists lives. The responses showing the
interest in thriller and horror are useful as they emphasise
the rebellious attitude of rock.
5. 90.48%
52.4%
38.1%
28.6%
19.1%
14.3%
The highest response for this question was
YouTube. This suggests that the audience likes
visuals therefore I will make sure I have enough
sub-images to appeal to the reader. Spotify and the
radio also had a lot of responses so I could make
links to these in my magazine. For instance I can
have reviews from popular radio stations such as
capital in my contents page. Less people use CDs
which suggests that the younger generation have
became more technical with apps therefore need to
make my magazine up to date and modern.
6. 38.1%
23.8%
14.3%
9.5%9.5%
4.8%
The most popular social media
platforms according to my
survey are Instagram and
snapchat. Both of these apps
involve image sources and less
text suggesting sub-images and
effective dominant images will
be essential in order to appeal
to my audience.
This also gives me an idea of
what platforms will be most
popular to advertise in my
magazine. For instance
instead of having a website
address link I could have an
Instagram link so readers can
see sneak peaks of next
months issue cover.
7. Yes = 85.7%
No = 14.3%
A large percent of 85.7 people
responded that they enjoy going to
festivals and gigs. This is useful
information as gigs are a very vital
part of rock music and help build a
connection between artists and
fans. Knowing that my potential
audience enjoy gigs and festivals,
helps me with article ideas. For
instance I can include a festival
guide, reviews of previous gigs and
exclusive opportunities to win gig
tickets. These features will appeal
to the audience who find listening
to live music an exciting hobby.
8. Yes = 85.7%
No = 14.3%
A large majority of the people
who completed my survey are
students. I assumed this from
my first survey in which the
average age of my audience
was between 16 – 24 years old.
This justifies that I need to
appeal my magazine to the
younger generation. It also
suggests that it needs to
include intellectual vocabulary
to a certain extent as these are
mostly educated individuals.
9. Full Time = 4.8%
Part Time = 33.3%
No = 61.9%
The majority of people
in my audience do not
have a job or are only
working part time. Only
a tiny percentage of 4.8
people have a full time
job. This suggests that
they have low budgets
therefore I need to
make sure that my
magazine is within an
affordable price range
so that it isn’t restricted
to those who have a
lower income.
10. The final question in my survey was an open
comment question which allowed the participant to
leave an individual response. From that I have
gathered that 5 of the people I surveyed play the
guitar, 2 sing and 2 play the piano. These can be
examples of hobbies that this audience does in its
free time.
