The document discusses plans for a new rock music magazine, including potential masthead names that reference rock music to build confidence and expectation. It suggests using purple and black/white colors in a bold, non-serif font for the brand identity. The target audience would be males aged 16-40 who enjoy both new and classic rock bands. The main cover image would feature a male model in stereotypical rock clothing holding a musical instrument to clearly indicate the genre.

1. Mind Map
Mast head names
-ROCK forever : it will make the readers feel
confident about them liking the Rock genre.
-HAIL : connotes the importance of the rock genre,
feeling of expectation of high quality content.
-We will ROCK you : familiar as it is the name of a
famous rock music that almost everyone
My own
Magazine
knows.
Colour Schemes and
Brand Identity
-Purple colour for representing honesty
and loyalty to the information provided?
Combined with Black and white for
contrast and standing out from the
crowd? (Purple music magazine not that
common).
-Font style should be bold, non-serif to
connote friendliness and open-ness?
-Brand Identity identified by colour
schemes and photo effects:
-Photo’s looking vintage / not very high
technology to relate to older target
audiences?
Main Image / Cover line
images
-The Main Image: This should be perhaps
someone with a Rock musical instrument
so that it is clear that it is a music
magazine, and it is of a Rock genre. The
model should be a male, as males tend to
read Rock magazines more than woman.
-Clothing should be quite ruff / classic,
such as a Leather Jacket, sunglasses and
jeans? Other can include: suits, shirts with
skull on it etc. Long hair to be
stereotypical?
-The Cover Line Images: these could be
starts posing, or performing music.
Promoting other big named bands.
Target Audiences
Those aged between late
teens up to 40 - later. Articles
about old bands will appear
so they should be able to
relate and be entertained
(Katz). As with the younger
audiences, there are people
who likes old rock music as
much too, or music students
etc.
Main Headline Ideas
-Something about a new 80‘s style
artist: The golden times are back! With
a new taste..’ etc?
-Name of a new classic rock style artist
‘Anthony Rixon on the Move!’ Etc.
-promoting a new album: ‘The ultimate
album Finally released!’ -using
exaggerated words.
Prices
Less than £1,
but no more
than £2? (£1.80
etc).