The document discusses the target audiences for a classic rock music magazine. It notes that while classic rock's main audience is 40-60 year olds, there is also a younger audience. A magazine appealing to both would need to balance the content and layout preferences of each group. The main audiences are identified as people interested in rock music who are either in their late teens/twenties or late forties to late sixties.

1. Evaluation question 4:
Who would be the audience for my
media product?

2. • I am a big fan of classic rock, but from my own
experience, I’ve found that there is a declining
audience for this music sub-genre. The reason
for this being that classic rock is not a genre
that moves with time, but more a genre that
had its golden age between the 1960s and
1970s. Hence the fact that the main audience
is within the age groups of 40-60 years-old.

3. • However, there is also a younger audience, which is why making a
classic rock music magazine that appeals to these audiences is
tricky.
• Rock music is associated, as mentioned before, with a younger
generation. A generation with “different, new ideas”, rebellious
towards social standards and ideologies.
• A magazine targeting this type of audience, such as Kerrang!, will
follow conventions that fit with the stereotypes of young people,
such as ‘messy’ fonts and arrangement (layout), vibrant colours,
commonly black, red, white, blue and yellow.
• Meanwhile, a magazine targeting an older audience will feature
articles about politics, economics or culture as well as music, and
will have a much less cluttered, more organized layout, a limited
variety of fonts and a defined colour scheme, normally featuring
black/white or sepia photos to convey the age.

4. • My aim is to create a magazine that appeals to
both young and older audiences, maintaining
a balance in both content and layout for both
age groups.
• Therefore, the main audiences for my
magazine are people with an interest in rock
music, commonly either in their late teens and
twenties or late forties to late sixties.