The magazine pitch proposes a monthly magazine aimed at teenagers and young adults between 15-24 years old who enjoy indie and rock music. The magazine will focus on new and emerging rock music, filling a gap in existing magazines that only focus on rock or indie separately. It will include interviews with band members, music reviews and coverage of recent music events and festivals through photographs, highlights and festival tips. The magazine style targets "indie-rock chicks" with a personal feel including many photographs and quotes.