The target audience for the new rock magazine is 15-45 years old and will appeal equally to males and females. Most of the consumers will be students or unemployed, so the magazine needs to be reasonably priced between £1-£2.99. According to uses and gratifications theory, readers will use the magazine as escapism and for its ability to relate to their personal experiences through song lyrics. Maslow's hierarchy of needs also applies as readers can feel a sense of belonging to the rock genre and esteem from keeping up with trends in rock fashion featured in the magazine. Common stereotypes of consumers are expected to be indy, emo/goth youth who engage in manual or creative work.

1. Audience Profile – Genre: ROCK MAGAZINE
Target Audience:
The denotation of the target audience for my new Rock magazine is going to be 15-45
(Hartley) and will appeal to both the male and female audience, as through my
questionnaire I found that it was an equal amount of male and females that would buy a
rock magazine.
Socio-Economic Needs–
The socio economic needs for my Rock magazine would be E – as a lot of students are
into the rock genre of music therefore my magazine would need to be a reasonable price
as a large percentage of the consumer will be students and unemployed. Also C2 are the
target audience as a lot of manual workers like the rock genre.
Katz’ Uses & Gratifications Theory and Maslow’s Hierarchy of needs
According to Katz’ Uses & Gratifications theory, the magazine will be a form of escapism,
as people use media (especially music ) as a diversion from their everyday life and the
problems they experience. Also the consumer can personally identify with music as the
lyrics might talk about something that is going on in the consumers own life, therefore
people will like to buy the rock magazine as they will be able to read articles from those
artists that they can personally identify with. Finally, in accordance with Maslow’s
Hierarchy of needs people will consume the magazine for love/belonging needs as they
may feel a sense of ‘belonging’ to the rock genre. Also the rock genre will display fashion
in the rock genre therefore the ‘esteem needs’ are met as people feel they are up to date
with the latest trends and therefore fit into their group of friends.
Stereotype(s):
Indy, Emo/Goth – A large amount of the consumer will be young and therefore
unemployed or have little spending power, however the older consumer will have a
reasonable amount of spending power because of this I think the magazine will need to
be a reasonably cheap price e.g. £1- £2.99
I think the lifestyle choice of a rock consumer would be manual work or creative hands
on work.
Male
Age: 18
Name: Ashley
female
Age: 17
Name: Jordan
Esme Quantrill 6094