This document summarizes the target audience for a new classic rock magazine. The target audience is middle-aged men aged 35-45 who have interests in classic rock bands like Led Zeppelin, Metallica, and Guns N' Roses. These men also likely have interests in vintage cars, motorcycles, and darker colored leather jackets. The target socio-economic group is people in employment categories B-C2, who would have the income and skills to maintain hobbies involving vehicles like motorcycles. According to uses and gratifications theory, cover stars will allow readers to personally identify and be informed. Maslow's hierarchy of needs suggests readers will explore social changes and differences through celebrity coverage to improve their lifestyle