This document analyzes and summarizes three soap opera posters. It discusses the key elements of each poster, including logos indicating the TV channel, titles and air times of the shows, main images depicting relationships between characters or conveying mood, and reviews or social media links to engage audiences. The document concludes by outlining elements the author intends to replicate from the posters in their own soap opera poster, such as the channel logo, air time, reviews, and types of main images used.

1. Soap Opera Genre –
Ancillary Product
Analysis
Name: Sean Wayne
Candidate Number: 1254
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio

2. Institution Logo –
Channel 5
Able to inform the
audience where to find
the show
The words ‘new
home are able to
connote that it is
likely that
someone new is
entering the show,
and going to
become a
neighbour of the
characters in the
photo. It also
could suggest that
a new season of
the show is going
to air soon.
The title at the bottom right is able to inform the reader what show this poster is
advertising, in case there are any new potential audiences looking at the poster. Also
there is at time that the soap is shown underneath the title, informing the audience the
time the show is shown on TV, making sure that they do not miss it by accident.
Main image –
This image is able to show the different relationships between each of the characters in the show, allowing the
audience to grasp and understand what the different characters mean to each other. On top of that the picture is able
to show a sense of community between these characters, also the fact that people of different ages are shown in the
picture shows that these ‘neighbours’ are one big family, appealing to a audience that values family life highly. As well
as that there is a kangaroo at the bottom of the picture, making sure that the audience understands that the soap is
set in Australia, even without them having to speak.

3. Institution Logo –
Channel 4
Able to inform the
audience where to find
the show
The tagline is able to connote that something big is going
to happen to the characters in the show in the next
week, potentially changing the way certain/ all
characters are represented in the show permanently.
This is able to attract the audience to watch the show in
the next week as it gives the audience an impression that
these episodes coming up are big and cannot be missed.
Date -
Able to inform the
audience when to
expect these new
episodes to come
out. Allowing
them to expect
the episodes
release.
Main image –
In this image, all of the characters appear to be on fire or have become part of the flames. This is able to connote that
the these characters shown are going to do something dangerous, which could result in the being ‘burned’ (backfired).
Also it could connote that these characters are angry or enraged but something that is going to happen in the show as
a result of flames being seen as destructive and somewhat unpredictable. Also This image could connote that
something beautiful but dangerous had entered and affected the lives of these 5 characters, this could be a new
character being introduced to ‘Hollyoaks’ or an event that happened in the show.

4. Institution Logo –
BBC Two HD
Able to inform the audience
where to find the show
At the bottom of the page, on the left, there is text saying ‘Brand New Soap’ informing
the audience that this is a new soap opera. Also there is at time that the soap is shown
underneath this text, which informs the audience the time the show is shown on TV,
making sure that they do not miss it by accident.
Social
Networking
Links –
These links are
able to give the
audience a
method to find
out more about
the soap, ask any
questions or
comment about
what they
thought of the
show
Reviews–
These are able to inform the audience what others think of the soap opera, as they are
unable to ask anyone else about the soap as it is brand new. So in order to making tit feeling
like watching this soap is worth their time, these reviews are able to encourage them to give
it a shot.
This text
‘everyone ‘s
watching’ is
able to
connote
that this
soap is
about
people that
are
consistently
suspicious
of each
other, and
always
keeping a
eye on
what other
characters
are doing.
This is
supported
by the main
image of
the eyes in
the centre
of the
poster.
A Hash tag was
also used by the
twitter logo,
encouraging
people to use the
Hash Tag on
twitter, in order to
show their
interest in the
show and to
encourage those
that follow them
to have a look at
the show as well

5. ‘Repeat’ (Steve Neale, 1980)
For my poster, I intend to ‘repeat’ (Steve Neale, 1980) the idea of putting the institution logo on the poster, in
order to inform the audience of where to find the new soap, as well as a date and time that the TV show will be
on TV, making sure that the audience knows when the show is on and doesn’t miss an episode by accident.
Also I intend to ‘repeat’ (Steve Neale, 1980) the reviews that have been put at the top of the third poster. This
is because The soap I am creating is new, so the audience won’t be able to ask for peoples options on the soap
to see if it is worth watching, so the reviews give the audience an idea of what different corporations or
magazines they may have heard of think about the new soap, giving them an idea of whether they want to
watch the soap or not. I also want to ‘repeat’ (Steve Neale, 1980) the social networking links that were shown
on the third poster. This is able to give the audience a way to find out more about the soap, as well as comment
on the show or ask questions. On top of that I intend to ‘repeat’ (Steve Neale, 1980) the use of the main image
used in poster 1. By doing this I will be able to tell the audience what the relationship between each characters
is, give the audience an idea on the type of location the soap is being based at, as well as setting the mood for
the entire soap opera (cloudy weather to connote the feeling of being unsure and confused, everything is
hidden)