The document discusses plans for a new music magazine called OOAK. It aims to target 16-24 year olds as they are most interested in indie music, the theme of the magazine. While this is a small target market, the magazine will draw attention by featuring popular indie artists like Disclosure, The XX, and Sub Focus on the front cover and in articles. The author believes pricing the magazine at £3 makes it affordable for the target audience and will sell well on shelves as a monthly publication.

2. The audience for my magazine OOAK would be a
target market of 16-24 year olds as they are most
suited to my theme of indie. This is quite a small
target market however I feel that for a music
magazine it will draw the audiences attention in as I
have used big names on the front and contents page
of my magazine including; disclosure, sub focus, the
xx and more... these artist and band names also fit
in again with the genre of my magazine. Also I feel
that the price of a magazine is always important as
to whether it will sell on the shelf, I priced my
magazine at £3, I feel that this is an affordable price
for my target market that will be new on the shelf
once a month. Its not just about looking good but t
also needs to be of high quality. The audience I am
aiming my magazine at would be interested in the
type of music that my magazine is about also it
contains other articles of big names.

3.  NAME: Isabel WALKER-SMITH
 AGE: 16
 HOMETOWN: Thurlaston
 OCCUPATION: Studying health and social,
sociology, psychology and science at
Lutterworth college.
 INTERESTS: fashion clothes and music
 FAVOURITE COLOURS: Yellow
 FAVOURITE STYLE OF MUSIC: Indie/Alternative
 FUTURE PLANS: Become a midwife
AUDIENCE PROFILE:

4.  I used UK tribes to look at what sort of audience
would be interested in my magazine.
 I came to look at Indie, Urban, Alternative and
Mainstream.
 INDIE: ‘Spending hours trawling through records, Indie
Scenesters have their fingers on the pulse on the current
artists du jour…’
 URBAN: ‘Connected by inner city living, confident style
makers and attuned to the underground sounds. Urban
Tribes provide inspiration for the Leading Edge and from
here, all other segments…’
 ALTERNATIVE: ‘Eschewing the mainstream and what it
stands for, for Alternative Tribes it’s about authenticity…’
 MAINSTREAM: ‘For Mainstream Tribes it’s about life’s
simple pleasure - fun, friends and keeping it local…’

5.  Disclosure
 The XX
 Sub focus
 Arctic Monkeys
 Vaccines
 Foals
 Bastille
 Kodaline
BANDS: