Uploaded byAssociations Network
Creative Leadership: how EASL transformed its fortunes at 50
The document discusses the creative leadership strategies that transformed the European Association for the Study of the Liver (EASL) as it turned 50, emphasizing the need for innovative approaches in a changing medical association landscape. Key challenges included generating income, attracting delegates, and engaging future leaders, while aiming to establish EASL as the premier center for hepatology. The document outlines strategies for growth through clarified focus, increased productivity, and a commitment to collaboration and recognition within the organization.
Creative Leadership: how EASL transformed its fortunes at 50
- 1. HOST SPONSORS #ACIE15 ORGANISEDBY Executive Director Creative Leadership: how EASL transformed its fortunes at 50 GREGOIRE PAVILLON European Association for the Study of the Liver © Associations Network 2015
- 2. EASL Creative Leadership: how EASLtransformed its fortunes at 50
- 3. Middle Where are importantdecisions made? Bottom Top
- 4. What you dodoesn’t matter… …what matters is how and why you do it
- 7. A changing landscape “Theexisting business models in the medical association world are archaic. Associations who fund their activities with congress profits will no longer be able to do so in the very near future” Anna Frick, Novartis, 2014
- 8. Expand or contract? Time SecondYouth Start-up Youth GrowingPains Maturity Decay €
- 9. • 1,500+ surveyed •100+ interviewed • 70+ websites • 10 goals • 7 pharma companies • 5 strategies • 3 key initiatives • 1 vision
- 10. Challenges 1. Generate income:adapt to regulation, HCV solution, competition 2. Attract delegates: become pharma independent. 3. Engage future: enable millennials to contribute.
- 11. 90% of theworld’s information has been produced in the last 2 years
- 12. CREATIVE LEADERSHIP Turn followers intoleaders to release potential
- 13. “Happiness actually fuelssuccess… not the other way round.” Shawn Achor
- 14. “The best workplacesare those where every staff member is encouraged and recognized for coming forward with constructive ideas and suggestions. Whether you think of that as a 'flat' organization or as one without walls, the benefits are obvious. People are more effective and engaged, and innovation can emerge more easily.” Mark Dybul, The Global Fund
- 15.
- 16. One Vision To bethe Home of Hepatology so that all who are involved with liver disease can realize their full potential to cure and prevent it.
- 17. Growth Charter Embed visionin people, process, policies, performance indicators 1. Clarifies Focus 2. Accelerate Productivity 3. Generates Value 4. Increase Creativity 5. Generates Agility 6. Increases Loyalty
- 18. From Europe HCV Offline Passive Congress Industry Top-down The European Home ofHepatology To International Other diseases Online Active Education Community Bottom-up The Home of Hepatology
- 19.
- 20. HOST SPONSORS #ACIE15 ORGANISEDBY www.associationscongress.com www.associationsnetwork.org