The document discusses how the combination of a main product and ancillary texts can be effective. Specifically, it analyzes how three media products - a trailer, magazine, and poster - work together to promote a new BBC soap opera called "The Wells". Synergy and cross-promotion were created between the products by using consistent taglines, hashtags, imagery, and story elements. This unified branding and interlinking of the products helps generate hype and awareness for the new soap opera franchise across multiple platforms.