The document summarizes the results of a survey about audience preferences for horror films. It found that the target audience for a new horror film should be males between 16-25 years old. Most enjoy psychological and slasher genres that feature tension, thrill, and conventional horror elements like weapons and blood. Characters should include a scary antagonist and protagonist who evoke fear. The majority of respondents regularly watch horror films and enjoy the genre.

1. AUDIENCE RESEARCH
Horror Films

2. Q1-WHAT IS YOUR AGE, IF YOU
DON’T MIND ME ASKING?
Out all 5 of my responses all of the
responses fell into the 16-25 age
range category. This is going to be
my target audience age.

3. Q2- WHICH GENDER CATEGORY
DO YOU FALL INTO?
80% of the given responses were
males. 20% were female. This
means that our target audience
gender will be males.

4. Q3-WHAT TYPE OF
INDUSTRY DO YOU WORK IN?
All the answer that were given
were different. This doesn’t
have a large influence on our
target audience because we
are trying to reach out to a
further audience.

5. Q4-WHAT WOULD YOU SAY IS
YOUR MAIN INTEREST/HOBBY?
60% of my responses said their
main interest/hobby is
fitness/sport. 20% said there’s
was Film and Television.
Hopefully this feedback is helpful
towards promoting and
marketing the film trailer

6. Q5- DO YOU WATCH
FILMS REGULARLY?
When asked whether my watch
films regularly, all the
interviewees said they did
watch regularly which is
encouraging for my trailer.

7. Q6- DO YOU WATCH
HORROR FILMS?
When asked if they watched
horror films, all the responses
were yes. This means I can use
the information from the other
question to build a strong
target audience for my
product.

8. Q7- WHICH TYPE OF HORROR
IS YOUR FAVOURITE?
When I asked them which type of horror
they preferred the most. There were
two answer with equal percentage:
Psychological 40% and Slasher 40%.
Based on this we have decided to do a
Psychlogical based Horror with
elements of Slasher involved.

9. Q8-WHAT ELEMENTS OF
HORROR FILMS DO YOU ENJOY?
When asked what elements of
horror do they like, the
majority said they enjoy the
thrill and tensions of horrors.

10. Q9-WHAT TYPE OF CHARACTER
DO YOU EXPECT TO SEE IN A
HORROR FILM?
Based on responses,
audiences expect to see a
scary, fearful antagonist
and a protagonist.
Audiences also want to see
a character who would
make them scared
throughout.

11. Q10-WHAT CONVENTIONS
DO YOU EXPECT TO SEE IN A
HORROR FILM?
The audience want to see
convention elements such as
weapons, blood and murders.
These are areas associated to
horror films and we will try to
incorporate these into our film.