Audience research is important for determining the target demographic for a horror film. A questionnaire found that those aged 15-25 generally enjoy horrors due to the age ratings, as the shock and adrenaline appeal to teenagers. Couples also often see horror films as dates. Men generally show more interest than women, possibly to prove bravery. The interviewee, age 17, said she enjoys the suspense and jumps in horrors for the fun and adrenaline, not relaxation. This research informed the film introduction, which will include suspense and jumps to appeal to the 15-25 demographic, and possibly feature a young couple.

1. Audience Research
Audience researchisveryimportantforme whenitcomestomarketingandadvertisingmyfilm.
Alsothisishelpful formyfilmplot,age of actors,sex of actors, propsetc. Researchwill gathermy
target audiencesknowledge,attitudes, preferencesandinterestswhichwill give me more
knowledge whichwillhelpme alongwithmyproduction.Idotarget audience soIcan get a better
insightof whatthe audience wantbefore I startplanningmyfilm. There are manyaudience
categories,such as;age, gender,class,religion,profession,incomeandmanymore.To findoutmy
target audience Iwill carryoutprimaryresearchlike questionnaires,surveys,online formsand
ratingsand interviews. Icarriedouta questionnaire tohelpme withmygenre andaudience
research,withthisIfoundlotsof thingsaboutmyaudience suchas;
- Generallythose inthe age gap15-25 like horrors. thismaybe due to the age certificate of
ages12/15/18. Horrors appeal to teenagersthisage because teenagersare saidtofeel the
shockfactor and adrenaline rush isenjoyable.Olderpeoplemaysayhorror filmsaren’t
worthwatchingas theyare more interestedinotherfilmsastheyare boredof the whole
horror filmidea. Thiscansuggestall horror filmsare rathersimilarandpeople soonget
boredof them.
- Couplesplayabigpart ina horror filmstargetaudience. Itscommonforcouplestogoto
watch a horror filmasit isa typical ‘date’film.Thisisasthe male genderfeel theycan
protectand comfortthe female whenshe getsfrightened.
- Its saidmenare more interestedinhorrorfilmsthanwomen.Thismaybe as theywantto
prove and showoff thattheyare fearless.
0
1
2
3
4
5
6
7
0 to 10 11 to 20 21 to 30 31 to 40 41 to 50 51+
Age?

2. - I couldn’tfindaparticularsocial classthat well fitsthe horrorfilmgenre.Ibelieve anyclass
issuitedtowatch a horror film.
- People whowatchhorrorfilmstendtolove the suspense andadrenaline rushof watching
the movie.Therefore theymayenjoythe adrenaline andexcitementof arollercoastersoit
may be a good ideatoadvertise horrorfilmsintheme parks. Also,youngerpeople tendto
enjoythe adrenalinerushof theme parkssothisis a perfectplace tograb the target
audience’seye.
Men- Do you enjoy horror
films?
Yes No
Women- Do you enjoy
horror films?
Yes No
Age-17
‘I hope thishorror
filmisn’tan18’
‘our firstdate’
‘I’mnot usually
that keenon
horrors,but I’m
withhimso its
ok.’
Age-18
‘I’mnot
scared,I can
protecther’
‘I always
watch horror
films’

3. I alsocarriedout an unstructuredinterview onone of myfriends,aged17.I askedher many
questionsabouthorrorfilmsandthe genre of horror.She mentionedhow she likesgoingtothe
cinemaor watchinghorrorfilmswithherfriendsherage asits seen as‘a laugh’.Thistellsme the
excitementof the filmappealstoherdue tothe age she is. She enjoyshorrorfilmsandshe
explainedtome whatshe likesaboutit.She describedthe suspense andthe jumpas‘fun’,this
showsshe iswatchingthe filmfor the adrenaline ratherthantorelax whichismaybe whatthe old
generationwouldprefer.Asthe emphasisedherenjoymentforthe suspense andjump,Ifeel itisa
goodideato include thisinmyfilmintroduction.
Thisaudience researchhasgivenme an ideaand incentiveonwhatto include inmyhorrorfilm
introduction.Iamgoingto include suspenseandajumpto create excitementtoplease my15-25
age grouptarget audience.Thisisalsothe age fornew love anddates,therefore thiswill appeal to
the youngercouples,soperhapsIcoulduse a youngcouple inmy filmintroductiontogive the
audience asense of relationtothe movie.