- A questionnaire was conducted online via Survey Monkey to gather information about the likes and dislikes of 15-21 year olds regarding slasher films. The questionnaire was distributed on social media and 53 people completed it. - The majority of respondents were females between 15-17 years old, so the target demographic will be females. Most respondents preferred the slasher genre and psychological horror elements. - Based on the responses, the trailer will include common slasher conventions like blood, take place at night with shadows, and end on a cliffhanger.

1. Audience ResearchQuantitative Data

2. We conducted a questionnaire online via the website: ‘Survey Monkey’,
which consisted of 10 questions solely based around our target audiences
likes and dislikes in accordance to the genre: Slasher. Our target market
were individuals whom are 15-21 years of age.
This multiple choice questionnaire was then spread onto social networking
sites such as: Facebook, Twitter and Whatsapp, in order to obtain a larger
market and therefore more accurate results. 53, 15-21 year olds
completed our questionnaire.

3. Question 1:
As we broadcasted our questionnaire onto
several social networking sites, those who were
in the age range of ‘11-14’ year olds, answered
this questionnaire too. However, as we
received a low percentage of these individuals,
my group and myself were still able to use
these results. We found the majority of
individuals who answered this questionnaire
were females ranging from ’15-17’ (39.62%, 21
females) therefore our trailer invoked many of
their likes and dislikes in a horror trailer.
Our target demographic would
therefore be focused mainly at
females due to the higher
percentage, however we will still
aim to target for both genders. In
addition to this, our film rating
would be a ‘15’ as most individuals
who answered this questionnaire
ranged around that age.

4. Question 2:
As 19/53 people we asked
preferred a ‘Slasher’ sub-genre,
we made sure our trailer involved
a great deal of slasher
conventions. We learn that the
majority of individuals we asked
preferred this sub-genre. In
addition to this, as 10/53
individuals preferred
‘Psychological Horror’ my group
and myself ensured our plot
line/synopsis is psychologically
warped.

5. Question 3:
We found that 19/50 (3 skipped the
question) individuals accessed
‘horror slasher films’ via TV and
12/50 actively went to the cinema
to watch these films. Surprisingly
not many individuals stream movies
illegally, although several pay an
‘online subscription’ on sites such as
‘Netflix’ for £5.00 a month, a large
choice and variety of slasher films
(along with other genres and TV
programmes) can be found on sites
such as ‘Netflix’.

6. Question 4:
As the majority of our
participants chose ‘Blood’ as an
expectation of a slasher film, my
group and myself ensured we
included a great deal of fake
blood in our trailer.
In addition to this, several chose
‘Night’, ‘Shadows and ‘Gore’,
therefore, our trailer will
predominantly be shot in the
evening, the use of lights when
filming will create ‘Shadows’, and
the use of fake blood will add to
the ‘Gore.

7. Question 5:
As we found the majority of our
target market preferred films
such as ‘Saw’, ‘Friday the 13th,
‘Scream’ and ‘Nightmare on Elm
Street’ we will ensure our trailer
takes elements from these films
in order to attract our target
audience. Knowing our audiences
favourite slasher film will help us
to obtain a better understanding
of we will include in our trailer.

8. Question 6:
By understanding who our
audiences scariest villain is will help
my group and myself to implement
ideas and characteristics from
these villains into our own.
Therefore, this will attract more of
our target audience. Having this
inspiration of the ‘Scariest Villain’
will help us to incorporate our
villain.
From the results, our villain would
mirror antagonists like: ‘Chucky’,
‘Pennywise the Clown’ and ‘Freddy
Kruegar’.

9. By identifying which location our
audience finds ‘scariest’ we can
implement this idea into our trailer.
From the results, we see the majority
of our target market found ‘Cabin in
the Woods’ the scariest, shortly
followed by ‘Mental Asylum’, therefore
we will include the two of these
locations in our synopsis and trailer.
In addition to this, as we will include
two locations our audience finds the
most ‘scariest’ we could obtain a larger
audience.
Question 7:

10. Question 8:

11. Question 8:

12. Question 8:

13. Question 8:
This question was an open as the
participants would be able to put
down their ‘biggest fear’ which we
may not know about. By being
aware of my target audiences
‘biggest fear’ we can use these
ideas/fears in our synopsis and/or
slasher trailer in order to attract
more people. As there is a large
variety of fears, several people
stated they have a fear of
insects/snakes, however slasher
films do not usually utilise these
fears. Therefore, we will stick to
the fear of ‘darkness’, ‘death’ and
‘shadows’ as it fits with our genre.

14. Question 9:
As 13/53 individuals stated a
‘Machete’, 12/53 selected an
‘Axe’, 10/53 chose a ‘Chainsaw’
and 10/53 selected a ‘Knife’.
Unfortunately as we are creating
a low budget film, it will be more
expensive for us to obtain any
other weapon but a knife.
However, as a large amount of
our audience selected ‘Knife’
anyway, it would ne fitting for us
to use the prop ‘Knife’ in our
trailer.

15. Question 10:

16. Question 10:

17. Question 10:

18. Question 10:
As the majority of
individuals responded
with ‘Cliff-hanger’ in
this open question, my
group and myself
decided to end our
trailer on a cliff-hanger
to entice our target
audience.