The document summarizes the results of a survey conducted to gather audience insights for an upcoming horror film. Key findings include: - 76% of the target audience enjoys watching horror films for the scare factor and interest. - Jump scares are considered the scariest element. - Incorporating old-fashioned styles into a modern film may be effective. - Effective trailers and posters utilize unsettling sounds, special effects, compelling images and dark colors to attract audiences.

1. Fahmida Sultana and Saleha Siddiqah
AUDIENCE ANALYSIS

2. We carried out a
survey to find out
what to include in
our horror film,
poster and trailer.

3. Film

4. Our first question
we asked do you
watch horror films?
We asked this to
find out whether
horror films are
popular for our
target audience. It is
popular for our
target audience as
76% of them said
yes and gave their
reasons why.
Q1

5. These are some of the
reasons why they like
watching horror films.
Most of them said that
like getting scared and
it is interesting to
watch. This
information is useful to
us as we are aware of
what out target
audience look forward
to in a horror film.
Q1 CONTINUED

6. Another question we asked is how
often do they watch horror films?
We asked this to find out how
often they intend to watch horror
films. Our target audience mostly
watch it sometimes, as this is the
most popular one out of all the
other options.
Q2

7. We asked a questions about which sub-
genre of horror appeals to them the
most. Most of out audience said that
they like comedy sub-genre, however
we decided to do psychological sub-
genre as this was the second most
popular out of all the other options.
Q3

8. We also asked our target
audience what they find
scariest in a horror film.
This information would
help us as we can include
some of the things our
audience finds scariest in a
horror film. Majority of
them said that they find
jump scares scariest, so we
would make sure we
include this in our horror
film.
Q4

9. Q4 CONTINUED

10. We also asked them whether
they watch films that are over
their age. We asked this
particular question to find out
if they enjoy watching films
that are not their age rating.
Majority of them said they do
watch films over they age
because they are more scarier
and they are better to watch.
Q5

11. Q5 CONTINUED

12. Another question we asked them
is that how horror films make
them feel. Majority of the said
they get scared whilst watching
it. This is good because then
they would want to watch our
film because they like getting
scared.
Q6

13. Q6 CONTINUED

14. We also asked them what kind of
settings frighten them the most in
a horror film. 42% of them said
they find a haunted house scariest,
however we decided to do
Q7

15. Another question we asked
them is do gruesome aspects
within a horror film frighten
them. 38% of our audience
said to an extent, this means
we are going to include some
aspects of gruesome to our
horror film.
Q8

16. We asked them what their
favourite horror film is. This
information would be useful
to us as we can get a idea of
what horror films include.
Q9

17. Q9 CONTINUED

18. Lastly, we asked them whether they
think incorporating old fashioned
style into a contemporary film
could be effective. 42% of our
audience said yes. We would make
sure we include this in our film.
Q10

19. Trailers +
Posters

20. Q1. WHAT ATTRACTS YOU THE MOST
IN A HORROR MOVIE TRAILER?
We found that Sound,
special effects and actors are
what attracts our audience
when watching a trailer.
Therefore, we will need to
make sure these aspects of
our trailer is included and
performed well in our trailer.

21. Q2. WHAT DO YOU EXPECT TO SEE IN A
HORROR MOVIE TRAILER?
We will try to include
what our audience
expects to hear in our
trailer such as
different sound
effects, loud and eerie
sounds and and brief
idea of what the film
is about. This is
because these are the
sort of thing that our
audience look forward
to in a radio trailer.

22. Q3. WHEN WATCHING A HORROR MOVIE
TRAILER DO YOU PREFER TO DISCOVER THE
WHOLE STORYLINE?
Most of our
audience prefers
to discover the
storyline in our
radio trailer to an
extent. So that is
why we will not
allow our trailer
to show the
whole storyline
as it will spoil the
suspense for the
audience.

23. Q4. DOES A HORROR MOVIE TRAILER
HELP YOU TO DECIDE WHETHER YOU
WATCH THE FILM OR NOT? AND WHY?
Most of our audience
said yes because they
would like to gain an
understanding about
what the film will be
about and they believe
that if our trailer is
good then the film
would be good too. So
this means that we
have to produce a
good trailer that suits
our audience.

24. Q5.WHAT IS THE LAST BEST HORROR
MOVIE TRAILER YOU HAVE SEEN AND WHY
WAS IT GOOD?
Our audience
enjoyed the trailer
for horror films such
as Insidious Chapter
3, because they
included good scary
sound effects and
The Conjuring
because it put them
on the edge and gave
them a sense of thrill
to watch it. So we
will try to take some
ideas from these
popular trailers and
include them in our
own radio trailer.

25. Q6. WHAT ATTRACTS YOU THE MOST IN A
HORROR MOVIE POSTER?
Images and colours
are the most popular
options in this
question. So we will
ensure we include
images and colours
that would make the
audience want to
watch our film.

26. Q7. WHAT KIND OF COLOURS DO YOU
EXPECT TO SEE ON A PSYCHOLOGICAL
HORROR MOVIE POSTER?
Dark and dull
colours were the
most popular
responses in this
question. So we
will try to
incorporate these
colours in our
poster for our
film.

27. Q8. IN A HORROR MOVIE POSTER,
WOULD YOU PREFER TO SEE A...
The majority of
our audience
prefers to see
both a medium
size image and a
medium sized
font in our poster
out of the other
options.

28. Q9. DO YOU HAVE ANY OPINIONS ON WHAT
COULD MAKE A GOOD PSYCHOLOGICAL
HORROR MOVIE POSTER?
Our audience gave us
suggestions to what would
make a good poster for our
film and some suggestions
were that we should include
dark colours and a large
image, it should be more
visual and include less
words and that it should
relate to the trailer. So we
will try to incorporate these
suggestions in our poster.

29. Q10. WHAT IS THE LAST BEST HORROR MOVIE POSTER
YOU HAVE SEEN? AND WHY WAS IT GOOD?
Our audience liked the
poster for horror films
such as sinister 2,
because it had a good
eye catching image, and
other films like insidious
because of the use of
colours. So we will try to
take ideas from popular
horror film posters like
these and use them in
our own horror film
poster.