The survey results showed that the target audience for the horror film trailer is primarily female (72.22%), between ages 17-20 (61.11%), and prefers to watch psychological (33.3%) and paranormal (22.22%) genres of horror. Most respondents said they would watch a horror film with friends (66.67%) and at home (61.11%). The quality of the trailer (61.11%) was the top factor to persuade viewers to watch the film. This information will help the filmmaker create an effective trailer that targets this key demographic and includes elements that appeal to their preferences.