Debajyoti Mukherjee is a seasoned marketing professional with 15 years of experience in pharmaceutical marketing, business development, and product launches. He is currently the Area Business Manager at Abbott Nutrition International in Chennai. Prior to this role, he held positions at various pharmaceutical companies where he was responsible for sales, achieving targets, and market growth. He has strong strategic planning, marketing, and business development skills.
8.5 years of experience in Retail Operations with hands-on experience in formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through.
• Implementation of market and outlet coverage plans
• Adherence to fixed call frequency for self and customer groups
• Infrastructure as per plan
• Visible availability
• Ensure freshness as per norms
• Cost effective order capture and efficient delivery systems
I have 25 years of job experience as CEO, COO, Director Business Developments, GM & Head of Admin & HRM Department, Marketing & Sales department, Public Relations, Team management, Procurement. Managerial & Management skills in various groups of companies, Govt. & Non Govt. Organizations, Public & Private Universities, School & Colleges, and Project-based Experience, Student-Parents counseling, Administration and Admission in Pioneer Coaching and Multitasking. Seeking a new opportunity in an organization where I can use my said above skills properly to achieve the goal and reach the target for the organization.
Pharmaceutical, Commercial Executive/ Director having 15 years marketing and sales experience, Local and International Product Launches, Set-up of Marketing and Sales teams, Sales/Marketing Management, Cross-functional management, Strategic Planning Manager, Global Franchise Planning, in-/out-Licensing, Corporate Development, Strategic Partnerships, Merger Team Leader, Market Access, Market Research, Pricing.
- Successful track record in national and international commercial roles including general management, product/brand management, sales management, business development and licensing, distributor sourcing and management, market intelligence/research, market access and PR etc.
- A leader and participant in cross-functional and multi-national teams concerned with new product launches as well as in-line products including licensing with R&D- and regulatory departments as well as commercial affiliates.
-Successfully initiated and completed a number of international and national in-/ and out-license deals and strategic partnerships.
Marketing professional with a strong pharmaceutical academic background.
8.5 years of experience in Retail Operations with hands-on experience in formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through.
• Implementation of market and outlet coverage plans
• Adherence to fixed call frequency for self and customer groups
• Infrastructure as per plan
• Visible availability
• Ensure freshness as per norms
• Cost effective order capture and efficient delivery systems
I have 25 years of job experience as CEO, COO, Director Business Developments, GM & Head of Admin & HRM Department, Marketing & Sales department, Public Relations, Team management, Procurement. Managerial & Management skills in various groups of companies, Govt. & Non Govt. Organizations, Public & Private Universities, School & Colleges, and Project-based Experience, Student-Parents counseling, Administration and Admission in Pioneer Coaching and Multitasking. Seeking a new opportunity in an organization where I can use my said above skills properly to achieve the goal and reach the target for the organization.
Pharmaceutical, Commercial Executive/ Director having 15 years marketing and sales experience, Local and International Product Launches, Set-up of Marketing and Sales teams, Sales/Marketing Management, Cross-functional management, Strategic Planning Manager, Global Franchise Planning, in-/out-Licensing, Corporate Development, Strategic Partnerships, Merger Team Leader, Market Access, Market Research, Pricing.
- Successful track record in national and international commercial roles including general management, product/brand management, sales management, business development and licensing, distributor sourcing and management, market intelligence/research, market access and PR etc.
- A leader and participant in cross-functional and multi-national teams concerned with new product launches as well as in-line products including licensing with R&D- and regulatory departments as well as commercial affiliates.
-Successfully initiated and completed a number of international and national in-/ and out-license deals and strategic partnerships.
Marketing professional with a strong pharmaceutical academic background.
Healthscape Pharma Marketing Capability Building Program "Building Big Brands"Shailesh Rau
HealthScape is a strategic consulting and business advisory services firm set up in 2012. HealthScape provides data driven strategic insights and helps build both marketing and strategic capabilities in building big brands, product portfolios and new product launches. We aim to be the preferred and trusted partner across all dimensions of product marketing and portfolio management. We also drive high science programs besides product marketing like market shaping/disease shaping initiatives, Preceptorship Programs, CME Accredited Modules etc.
Capability Building Program:
Building Big Brands is a marketing workshop which is delivered over a period of six days, and followed by hand holding of participants over a period of 6-12 months.
Target Audience: Product Managers, Marketing Managers, Medical Affairs Managers and Market Research.
Program revolves over three key pillars which are:
A. Thorough environment scan to develop deeper understanding and value of key insights,
B. The art and science of brand positioning and
C. Conveying this value proposition in a powerful way, so as to build a solid differential over competition.
Each of these pillars is delivered through following workshop modules:
1. Importance of key customer insights
a. Fundamental understanding on insights, importance and value of market research.
b. Tools
c. Templates (A standard process for any organization to bring in a discipline)
d. Case Studies (Both from Pharma and non-pharma)
e. Simulation exercise on company’s own brand
2. Importance of Brand Positioning
a. Fundamental understanding of both science and art of developing brand positioning statement
b. Tools
c. Templates
d. Case Studies (Both from pharma and non pharma)
e. Simulation exercise on company’s own brand.
3. How to develop powerful communication/ Medico-Marketing Programs
a. Fundamental understanding of communication strategy
b. Tools
c. Templates
d. Case Studies (both from pharma and non pharma)
e. Simulation exercise on company’s own brand.
We ensure that this does not get viewed as a mere annual activity, but create a back bone of the functioning and we strongly recommend a simulation of these learnings on one of the company’s own brand.
This method of delivery of this workshop makes it most unique and valuable capability building program.
1. Debajyoti Mukherjee
29/41, Shivan Koil Street,
Koyembedu,
Chennai-600107
Mobile: +919840536296
E-mail: debjyoti.mukherjee@abbott.com
Seeking senior managerial assignments In Strategy Planning, Sales & Marketing, Business
Development and Product launches.
Professional Synopsis
• A seasoned Marketing Professional with 15 years of proven success in business operations
involving marketing, Business Development & product launches with ROI accountability in
Pharmaceutical Sector.
• Currently associated with Abbott Nutrition International as Area Business Manager, at
Chennai.
• Hands on experience in managing & leading sales functions, achieving sales & revenue
targets.
• Proficiency in devising marketing/ distribution activities for ameliorating revenue growth. Proven
abilities in driving growth through leadership in highly competitive markets.
• An effective communicator & team leadership skills and strong analytical, problem solving &
organizational abilities. Possess a flexible & detail oriented attitude.
Core Competencies
Strategic Planning
• Actively involved in business planning, implementing various systems for assessment of
revenue potential in business opportunities
Sales & Marketing
• Mapping & analyzing business potential, identifying new profitable products and product lines.
• Overseeing marketing operations thereby achieving increased sales growth/ maximize
profitability.
• Implementing sales promotional activities for maximum brand visibility and obtaining market
share.
• Conducting periodic CME programmes / RTM / Medical Symposia/other market shaping activity
at various levels and provide details Products update to the Doctors, paramedical staff etc.
Key Account Management/ Business Development
• Initiating & developing relationships with key decision makers in target organizations for
business development.
• Identifying prospective clients from various sectors such as hospitals and other medical
institutions, generate business from the existing thereby achieve business targets.
• Evolving market segmentation and penetration strategies to achieve product wise targets.
Distribution Management
• Identifying and Networking with financially strong and reliable Channel Partners like Distributors
and Stockiest resulting in deeper market penetration and reach.
• Developing distribution strategies for ensuring availability of products at each end point.
• Coordinating with trade and modern trade regularly for business development.
Team Management/ Co ordination
• Mentoring, managing and leading a team of professionals for achieving Sales targets.
• Addressing performance / non-performance issues through competent performance appraisal
methods.
• Determining training needs and referring candidates for undergoing training programmes to
enhance efficiency in overall operations towards the accomplishment of overall corporate
objectives. Evaluating the effectiveness of training programmes by constantly developing and
implementing on the job training modules.
• Training of new joinee and several third party executive.
2. • Coordinating with different departments for smooth flow of operations.
Career Highlights :
• Fulford India Ltd. Territory Executive July’2000 – July’2002
(Biotechnology Business Unit)
• Nicholas Piramal India Ltd. Field Sales Officer July’2002 – Jan’2004
(Cardex Division)
• Glenmark Pharmaceutical Ltd. District Sale Manager Feb’2004 – March’2010
• Abbott Nutrition International Area Business Manager April’2010-Onwards
Achievements :
• Received best performer award for several times for excellent achievements.
• Established Tenormin, Ismo, Sorbitrate, Dycerin, Flexilor, Lizolid and Alex as a
leading brand with high market share & good ORG Growth in Secondary Sales.
• Organize & Manage Doctors Conference with positive outcomes.
• Comprehensive knowledge of different Therapeutic segment of several part of India.
• Very good rapport with the Key Cardiologists / Physicians/Orthopedics /Gastro/ENT,
Pediatrician and Gynecologist.
Training Attended :
• TQM / KAIZEN
• ASSERTIVE BEHAVIOUR / NEGOTIATION SKILLS.
• PROFESSIONAL SELLING SKILLS
• LEADERSHIP DEVELOPMENT / VALUE COACHING
• COACHING WORKSHOP
• BUSINESS PLANNING WORKSHOP
• ASSERTIVE COMMUNICATION
• LINIA
Academic Credentials :
• Passed Madhyamik Examination in the year 1992 with 59% marks.
• Passed Higher Secondary Examination in the year 1995 with 49 % Marks.
• Passed B. Pharm in the year 2000. with 60% marks
• Passed MBA in the year of 2003 with 63% marks
Computer Proficiency :
Proficient user of all applications of MS Office & Internet
Personal Details :
FATHER’S NAME :: Late Baidyanath Mukherjee
DATE OF BIRTH :: 31st
December 1975
RELIGION :: Hindu
MARITAL STATUS :: Married
LANGUAGES KNOWN :: English,Bengali, Hindi, Assamese, Marathi,Oriya, Tamil
HOBBIES :: Learning Languages / Photography
3. PRESENT SALARY :: Rs.10. Lacs PA + Perks
H.Q. PREFERRED :: Chennai
NOTICE PERIOD :: One month
REFERENCES :: Mr. R Magesh Raj (RBM)
Date : 31/12/2015 Signature