This document discusses how social advertising can be improved to better engage audiences on social media. It notes that people spend a significant amount of time playing social games and using apps on Facebook and mobile devices. Brands have the opportunity to reach this large captive audience through social games and apps in a cross-platform manner. The document advocates for rethinking social advertising to put brands in front of this engaged social media audience through immersive in-game advertisements. It cites data showing high engagement and completion rates for brands that utilize this approach through companies like MediaBrix.

1. Are your ads seen on social media?
Here’s How to Ensure They Will Be.
Presented by: Ari Brandt, CEO, MediaBrix

2. How may people are even aware of
Facebook advertising?
2

3. Not many.
3

4. Social advertising needs innovation!
4

5. Today, consumers are actively
We need to rethink social advertising
to put brands front social media.
engaging with and center again
5

6. But how are they engaging with
social media?
6

7. People are using social apps and games
• 235M people are playing social games on FB
• 33% of Facebook users have used an app on
Facebook in the past 12 months
Facebook app sampling
7 Source: eMarketer

8. Social games offer brand marketers a
massive and engaged audience
407,000,000 hours spent playing social
games every month
75% amount of social networking time spent playing
games
47% amount of time spent playing games on mobile
devices
100,000,000 Number of mobile gamers who will
be playing regularly by 2015
8 Source: eMarketer; SocialTimes; TechCrunch

9. Brands can also reach this massive,
captive audience cross-platform
+ +
9

10. What do brands really want from
social advertising?
10

11. Engagement is the top business objective
for social media
11

12. But Facebook’s display ads are patterned
after direct response tactics
12

13. WSJ Poll: Do Facebook ads work?
85.6% NO
Poll: Do Facebook Ads Work? 1647 Votes
14.4% YES
277 Votes
YES NO
13

14. Here’s how brands engage this audience
engagement
rate: 30%+
completion
rate:
94%
brand
interactions:
22 million
The majority of consumers want immersive
and integrated ads in social apps and games.
14 Source: Harris Interactive & MediaBrix Study, 2012

15. Summary
I. Social advertising is broken
II. Social apps and games offer marketers
massive reach and an engaged audience
III. MediaBrix offers the best brand social
advertising opportunities cross-platform
15

16. Questions?
16

17. Thank you!
Ari Brandt, CEO, MediaBrix, brandt@mediabrix.com