Blitz strategy deck v2.3

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Blitz strategy deck v2.3

  1. 1. Contact InfoPhone 888-811-2448Address 718 SW Alder St. Ste 200 Portland, OR 97205Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics
  2. 2. “Blitz created a custom socialdashboard for Nickelodeon. Thedashboard analyzes and reports in realtime our social reach across thehundreds of accounts and pages. It is agreat enterprise-level solution forbusinesses with a large and diversesocial presence.”- Julie Sun, MTV Networks 2
  3. 3. “Dennis Yu is a Facebook Marketinggenius.”- Brent D. Payne, Former SEO Director, Chicago Tribune 3
  4. 4. “The Blitz team exceeded ourexpectations wildly and assisted us inigniting our fan growth to the extentthat it is now making a material impacton business.”- Eric Ludwig, Vice President, Rosetta Stone 4
  5. 5. THE VIRAL CYCLE 5
  6. 6. THE ENGAGEMENT FUNNEL Social is like dating – many lightweight touches over time 6
  7. 7. THE ENGAGEMENT FUNNEL Fan Growth Engagement Conversion 7
  8. 8. MEASURING TOTAL AUDIENCE Your Brand Your Competitor 8
  9. 9. AUDIENCES ARE COMPRISED OFMANY PAGES, NOT JUST ONE 9
  10. 10. REACH – DO FANS SEE YOUR MESSAGE? Only 2-3% of fans see a brand’s message, a figure decreasing as Facebook faces pressure to increase ad revenue. 10 10
  11. 11. FACEBOOK PROFILE ICON & COVER PHOTO 11
  12. 12. ENSURE YOUR MESSAGES GET INTO THE NEWS FEED Ads are now visibility of organic posts and amplification of fan actions. Sponsored Story – Page Likes Sponsored Story – Page Posts 12
  13. 13. COMPETITOR TARGETING 13
  14. 14. ENGAGEMENT 14
  15. 15. TARGETING > ADS > APPS 15
  16. 16. SOCIAL ADS THAT ENGAGE AND CONVERT Story Type Story Content Who Sees It Techniques 16
  17. 17. TYING TOGETHER ALL THREE STAGES OF THE FUNNEL 17
  18. 18. MICROTARGETING By Geography And Interest 18
  19. 19. OPTIMIZING FROM $21 A FAN TO $1.40A FAN AND MILLIONS IN REVENUE Run your acquisition, retention, and organic campaigns at the same time. Collect emails and force sharing with apps. 19
  20. 20. VIRGIN MOBILE GROWS AUDIENCE AND SALESHighly Engaged Content  Audience growth 20
  21. 21. SOCIAL AD OPTIMIZATION PROCESS:THROW GASOLINE ON THE FIRE Techniques 21
  22. 22. FACEBOOK DEALS 22
  23. 23. AUTOMATICALLY PERSONALIZED PEER PRESSURE 23
  24. 24. EMAIL & USER INFO COLLECTION IN ONE CLICK 2424
  25. 25. MULTIPLE PERMISSIONS TOCOLLECT DATA AND ENABLE SHARINGEmail Collection 25
  26. 26. FRAMEWORK Awareness: Amplify what actually works on social media to engage fans. Engagement: Once with engaged users, you can collect emails to increase conversions. Conversion: Increasing social visits to the website, you increase sales. ROI 26
  27. 27. THE VALUE OF A FAN 2727
  28. 28. THE VALUE OF A FAN 2828
  29. 29. THE VALUE OF A FAN 2929
  30. 30. THE VALUE OF A FAN 3030
  31. 31. THE VALUE OF A FAN 3131
  32. 32. THE VALUE OF A FAN 3232
  33. 33. PLAN EXECUTION 33
  34. 34. AD BUDGET Audience Growth 50% (newsfeed stories) Engagement 30% (retargeting) Conversion 20% (contests and promotions) 34
  35. 35. “We’ve been using Blitz to strategically growour fan base. What we like most is theirmicro-targeting approach to drive the rightfans and engagement, especially viaSponsored Stories to amplify our content.Our click-through rates are as high as half apercent and our page engagement levels aresignificantly higher than our competitors.”- Tyler Durham, Digital Marketing Specialist, Texas Roadhouse 35
  36. 36. “What I like best about Blitz is that theyremove the black box approach to SEOand PPC. We have great visibility intoPPC management, and a similarly clearpath toward SEO improvement. It’s anapproach that a non-technical managerlike me can understand.”- Bill Flaherty, Executive Vice President, Quiznos 36
  37. 37. LOVED BY 37
  38. 38. THE MEDIA LOVES US TOO 38
  39. 39. Contact InfoPhone 888-811-2448Address 718 SW Alder St. Ste 200 Portland, OR 97205Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics 39

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