Peter Minnium- Business Insider MadConf

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Peter Minnium- Business Insider MadConf

  1. 1. Mobile Rising Stars IAB Units Predominate Display Ad Universe IAB Standard Units Other Units Source: IAB Survey1
  2. 2. Mobile Rising Stars The Rising Stars Program Designed to discover and capture for the good of the entire ecosystem the industry’s best ad products and making them IAB Standard Ad FormatsOpen Call for Agency Working In-Market IAB Standard Entries Group Judging Evaluation Ad Unit Portfolio Display Mobile Digital Video2
  3. 3. Mobile Rising Stars Agency Working Group Adhesion Banner3
  4. 4. Mobile Rising Stars Call for Entry Parameters 1. Creative Ad Products 2. Cross-Device 3. Format, Behavior, & UI; Not Features4
  5. 5. Mobile Rising Stars Winning Submitters Adhesion Banner5
  6. 6. Mobile Rising Stars IAB Mobile Filmstrip6
  7. 7. Mobile Rising Stars IAB Mobile Slider7
  8. 8. Mobile Rising Stars IAB Mobile Adhesion Banner8
  9. 9. Mobile Rising Stars IAB Mobile Push9
  10. 10. Mobile Rising Stars IAB Mobile Full Page10
  11. 11. Mobile Rising Stars Stay Tuned…11
  12. 12. ThanksPeter@iab.net #risingstars@peterminnium

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