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Maximize your mobile efforts to drive relevance and results

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MMA Mobile Summit LATAM
Maximize your mobile efforts to drive relevance and results, by Alessander Firmino, Managing Director Latín América @ Criteo

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Maximize your mobile efforts to drive relevance and results

  1. 1. Alessander Firmino MD Latam at Criteo
  2. 2. 03 7 8 9 3 4 5 6 0 1 2 3 Criteo is in an unique position to provide insights Transactions per year across both desktop and mobile sites In annual sales Online retail and travel businesses globally 1.7 billion , 720 billion
  3. 3. Consumers are transacting across devices globally 47% UK & Japan 40% Spain 37% US South Korea leads, where 61% of eCommerce transactions involve multiple devices prior to purchase
  4. 4. 7 What does this mean for your sales? Source: eMarketer, US Retail eCommerce Sales YOY Projected mobile sales Projected eCommerce revenue 2014 2015 2016 $298B $342B $393B $80B $102B $200B+
  5. 5. 3 strategies to master multiscreen, drive relevance and results How can marketers stay ahead?
  6. 6. Put mobile at the center of your marketing 1
  7. 7. Cross-device purchasing behavior underscores the importance of mobile interactions
  8. 8. We’re in the midst of a mobile boom, driven by m- commerce
  9. 9. In the US, nearly 4 in 10 transactions involve multiple devices 1/3 are completed on a mobile device
  10. 10. Smartphones are increasingly the device of choice for online shopping Source: Criteo’s Mobile Commerce Report 52% 53% 54% 56% 60% Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 U.S Retail Mobile Transaction Share, by Device (%Total) Tablet Smartphone +15% YoY Growth 35% of retail transactions globally and in the US are made on mobile
  11. 11. Mobile pushed Black Friday to new heights 28% Mobile’s share of transactions on Black Friday was 41%, a 28% increase over 2014 18% More mobile transactions on Black Friday, than Cyber Monday
  12. 12. Build your apps with a focus on transactions and data 2
  13. 13. Apps deliver up to 54% of all mobile transactions 54% Harness the power of apps
  14. 14. Apps deliver more efficient transactions than any other channel Technologies like deep linking and mobile retargeting drive downloads and traffic to apps
  15. 15. Source: Forrester Research, U.S. Web Influenced Retail Sales Forecast, 2011 to 2016 Apps dominate at ever stage of the funnel
  16. 16. Identify individuals and understand their intent with exact match technology 3
  17. 17. Consumers now demand a consistent brand story across all touch points of marketers report being able to effectively leverage customer data across devices and platforms today Less than 1/335% of marketers are able to serve recommendations based on the users’ current device or app
  18. 18. Connect with people by utilizing real-time customer browsing and media data, instore and offline
  19. 19. Implement the right technology for a consumer- centric approach Real-time consumer shopping behavior data CRM data across channels Improved context, relevancy and sales +
  20. 20. An open solution – not a walled garden
  21. 21. In Summary
  22. 22. Put mobile at the center of your digital strategy Build apps with transactions and data in mind Identify real people and their intent, wherever they are

MMA Mobile Summit LATAM Maximize your mobile efforts to drive relevance and results, by Alessander Firmino, Managing Director Latín América @ Criteo

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