2. GENERATION C IN FEW WORDS
Generation empowered by technology
65% under 35
Always connected lifestyle to see and share
Using any type of communication media
Able to communicate anytime and anywhere
taking everything to the next level
they thrive on:
Connection,
Community,
Creation
Curation
3. GENERATION C DEFINITION
refer to “the Connected Customer”class
The connected customer becomes what we can or should
now refer to as Generation C where the “C” represents
connectedness.
This group is only growing and it’s traversing
demographics.
Nowadays, age ain’t nothing but a number. It is how
people embrace technology, from social networks to
smartphones to intelligent appliances, that contributes to
the digital lifestyle that is now synonymous with Gen-C.
Whatever we call it, this incredible transformation that
we’re witnessing, is indeed nothing short of a digital
revolution.
4. GENERATION C VISUAL
• commun guy under 35
•Visual shows:
• a digital connecting
• All around the world
• Looking for his passion
• His interresse in
• And maybe sharing it
•A virtual lifestyle connected
5. GENERATION C COMMENT
Agree with this material :
It explain what this generation is and why
Exposing the importance of this audience:
In the market for company
To create
To share
To be one community
This generation seem to growth as fast as
the technologies
6. GENERATION C COMMENT
Disagree with a part of the materials:
The percentage correspond only for :
The major people in evelloped countries, BRICS
Those who satisfy their need to buy new
technology
It’s not always on an honest way
A massive informations may kill the
informations
So minded isn’t really objectif by catching
everything as a spong
7. GENERATION C EXAMPLE
• The materials show Youtube as
an example to share with
community
• So my choice is to select a type of
product : Smartphone
• Since this you can reach friends
as usual phone but not only
•It was created for this generation
C to keep them connected
•So companies satisfied they need
•
8. •Apps can help you to still
connected all around the world
•Sharing to community
•Learning
•And still informed
•Some of this new generation of
phone can be connected to
materials such Lamps, Sounds,
TV, balance...
GENERATION C EXAMPLE