This document discusses Generation C, which refers to people who are always connected through technology. Key points: - Generation C is typically under 35 years old and embraces connectivity through smartphones, social networks, and other technologies. - They thrive on connection, community, creation, and curation and have an always-connected lifestyle where they can communicate anytime, anywhere. - While technology empowers this generation, some critiques note that the percentage of highly connected individuals may only apply to certain demographics and that constant connectivity does not necessarily lead to more informed individuals.

1. DIGITAL FLUENCY
MBA 1A - GROUP 1
Déborah GODEST

2. GENERATION C IN FEW WORDS
 Generation empowered by technology
 65% under 35
 Always connected lifestyle to see and share
 Using any type of communication media
 Able to communicate anytime and anywhere
 taking everything to the next level
 they thrive on:
 Connection,
 Community,
 Creation
 Curation

3. GENERATION C DEFINITION
 refer to “the Connected Customer”class
 The connected customer becomes what we can or should
now refer to as Generation C where the “C” represents
connectedness.
 This group is only growing and it’s traversing
demographics.
 Nowadays, age ain’t nothing but a number. It is how
people embrace technology, from social networks to
smartphones to intelligent appliances, that contributes to
the digital lifestyle that is now synonymous with Gen-C.
 Whatever we call it, this incredible transformation that
we’re witnessing, is indeed nothing short of a digital
revolution.

4. GENERATION C VISUAL
• commun guy under 35
•Visual shows:
• a digital connecting
• All around the world
• Looking for his passion
• His interresse in
• And maybe sharing it
•A virtual lifestyle connected

5. GENERATION C COMMENT
 Agree with this material :
 It explain what this generation is and why
 Exposing the importance of this audience:
In the market for company
To create
To share
To be one community
 This generation seem to growth as fast as
the technologies

6. GENERATION C COMMENT
Disagree with a part of the materials:
 The percentage correspond only for :
 The major people in evelloped countries, BRICS
 Those who satisfy their need to buy new
technology
 It’s not always on an honest way
 A massive informations may kill the
informations
 So minded isn’t really objectif by catching
everything as a spong

7. GENERATION C EXAMPLE
• The materials show Youtube as
an example to share with
community
• So my choice is to select a type of
product : Smartphone
• Since this you can reach friends
as usual phone but not only
•It was created for this generation
C to keep them connected
•So companies satisfied they need
•

8. •Apps can help you to still
connected all around the world
•Sharing to community
•Learning
•And still informed
•Some of this new generation of
phone can be connected to
materials such Lamps, Sounds,
TV, balance...
GENERATION C EXAMPLE