This presentation is based on the marketing plan developed on an idea for an android app named as LiveTrak for google play store which is created under the guidance of Prof Sameer Mathur, during the marketing management internship of IIM, Lucknow.

1. Marketing
Plan
An idea for an Android app for Google Play
BY HARSH GUPTA, MANAGEMENT STUDENT AT IFMR SRI CITY
New to the world
Hello
THERE
LiveTrak.com

2. Google Play (formerly Android Market) is a digital
distribution service operated and developed by
Google.
It serves as the official app store for the Android
operating system, allowing users to browse and
download applications developed with the
Android software development kit (SDK) and
published through Google.
Applications are available through Google Play
either free of charge or at a cost.

3. For Mobile Devices, Think Apps, Not Ads
Smartphone apps fall into five categories:
Games and entertainment, which, according to one study, account for 42% of time spent on
smartphones;
Social networks (especially Facebook), which account for another 31% of smartphone time;
Utilities, including maps, clocks, calendars, cameras, and e-mail;
Social networks (especially Facebook), which account for another 31% of smartphone time;
Discovery, including apps for Yelp, TripAdvisor, and goibibo;
Brands, such as Nike and Red Bull

4. 10most-popularAndroidappsinIndia
1. Whatsapp
2. Facebook Messenger
3. ShareIT
4. Truecaller
5.Facebook
6.UC Browser
7. MX Player
8. Instagram
9. Hotstar
10. Google

5. Seven Shades Of
Mobile Phone
SOURCES “Seven Shades of Mobile”
study, conducted by InsightsNow for
AOL and BBDO, 2012. In the first
phase, 24 users completed a seven-
day diary and in-depth interviews. In
the second, 1,051 U.S. users ages 13
to 54 were surveyed, data on 3,010
mobile interactions were collected,
and the mobile activities of two-thirds
of those users were tracked for 30
days.

7. AN EXECUTIVE SUMMARY
L I V E T R A K . C O M
Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation
Exhibits
Sayantan
Harsh
Chetan
Lubhna
9:00
8:15
7:40
7:30

8. LiveTrak has a strong social element running through it and plugs into other networks like
Facebook, Twitter, Instagram, Foursquare and others to keep you in touch with the people
you’re closest to (literally and figuratively). The app includes integrated group messaging
and photo sharing as well. Locations can be pulled from (and shared to) existing social
networks but through LiveTrak itself it’s possible to share real-time location information
and view other people’s locations on a map. If you can get all of your friends (or relatives)
to install it, LiveTrak is one of the best options out there.
The app includes features for finding out which of your friends are hanging out nearby,
and you can use the integrated messaging component to arrange a meet-up. You don’t get
the same real-time tracking you do with other apps, but it’s a bit more user-friendly and
more helpful for casual get-togethers.
Executive Summary

9. S T E V E J O B S
Your time is limited,
so don't waste it living
someone else's life.

10. Situational Analysis
Company Overview
LiveTrack is a start-up trying to help people connect in real time. The company's asset is
its mobile application and the website which helps people to track there friend's activities.
People on Social media apps like Facebook, Twitter, Instagram etc.
Millennials who are technologically inclined.
Companies and Business houses who tries to understand the Gen X customers to
some extent.
Travellers and Social Bugs
Target Customers
SINCE
Lets Meet1
2017

11. Goal
Conversion rate of atleast 18%
14,400+ Premium users on board by the end of August, 2018

12. November2017
August2017
February2018
May2018
August2018
60000+Users
80000+Users
25000+Users
6000+Users
AppLaunch
Number Of Users

14. Strategy
Customer Needs/Wants
Collaborators
To socialize and connect well with friends in real
time
To keep a track of the closed ones
simultaneously
To learn about different places experienced by
the people previously
Bloggers and Travellers
Mentors and experienced developers
Entrepreneurs and risk takers

15. Competition
Direct
Competitors

17. Tactics
ProductFree Freatures
The app will be accessible to anyone
using any of the social media platform
People can track their friends and near
ones by opening the app in real time
People can tag along and check in and
leave a mark at places they have visited
recently

18. ProductPremium Freatures
The location last visited i.e location pin
can be hidden by an individual
The place of interest can be shared in
the group to set up a meet
The most visited pins will be suggested
as per the liking. For e.g. Most popular
restaurant in an area
Access to 5000+ locations and suggest
areas to visit

19. $99
per
month
$349
Pricing
yearly

20. Communication
App/Blog
Company website
Media
Social
Mails
Featuring
Awards
Featuring

21. Distribution
L I V E T R A K . C O M
Amazon Play Store
Google App store
Company Website

22. Implementation
Director
CEO
Services Engineering Sales
Consulting
Team
Technical
Team
Marketing
Team

23. Scheduling
Process

24. App
design
and Test
App official
Launch &
Marketing
Collaboration
with
stakeholders
Strategy
Implementation

25. These slides were created by Harsh Gupta, IFMR, Sri City as a part
of Marketing Internship under the guidance of Prof. Sameer Mathur,
IIM Lucknow
Thank You