Tapad- Business Insider MadConf

1,141 views

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,141
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Before:Old TVOld laptopNewspaperFlip phoneNow (all surrounded by the cloud):Smart TVNew laptop - Macbook AiriPad with NYTimesiPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds)Xbox
  • Before:Old TVOld laptopNewspaperFlip phoneNow (all surrounded by the cloud):Smart TVNew laptop - Macbook AiriPad with NYTimesiPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds)Xbox
  • Before:Old TVOld laptopNewspaperFlip phoneNow (all surrounded by the cloud):Smart TVNew laptop - Macbook AiriPad with NYTimesiPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds)Xbox
  • Tapad- Business Insider MadConf

    1. 1. TAPADCROSS PLATFORM ADVERTISING
    2. 2. “Digital Natives switch their attention between mediaplatforms (i.e. TVs, magazines, tablets, smartphones) 27 times per hour, about every other minute!” http://www.mediapost.com/publications/article/172988/fickle-digital-natives-switch-platforms-every-ot.html#ixzz1uTDQN80% of Americans admit to being on mobile or tablet while watching TV. - Razorfish Outlook Report 2011 2 Strictly Confidential
    3. 3. A complete change in consumer behavior: We are allmulti-tasking on multiple screens throughout the day 3 Strictly Confidential
    4. 4. Problem: Advertisers sees 1 person as multiple people.Solution: An unified view of their customers acrossevery screen PROBLEM TODAY: AN ADVERTISER SEES 1 Why is a unified view so PERSON AS MULTIPLE PEOPLE difficult? • Cookies do not span across devices, so there is no cross- platform identifier. What is a unified view so important? • Rather than having a siloed view of the consumer, it is WHAT’S REALLY THERE: 1 PERSON WITH important for both targeting MULTIPE DEVICES and reporting to have a unified view of the consumer. • Retargeting is the highest performing advertising strategy, so it’s important for advertisers to re-engage users on all screens. 4 Strictly Confidential
    5. 5. What is Tapad?□ Marketers use Tapad to obtain a unified view of their customers across smartphones, tablets, computers and smart TVs, enabling more relevant and device-specific messaging.□ Tapad bridges devices together to create a Device Graph which enables Cross Platform Targeting and Analytics□ Tapad is the first digital advertising solution for real-time mobile audience buying and multi-screen targeting. Strictly Confidential
    6. 6. “Bridging” Devices for Smarter Targeting The Power of Device Bridging: Cross DeviceCross Device AudienceRetargeting Leverage the intelligence of one platform’s to Targeting make buying on another smarter• Online to Mobile / Tablets • 3rd party enabled data e.g. IXI,• Mobile / Tablets Datalogix to Online• Mobile • Custom segments• Online e.g. “Comcast Households”• App Tapad is the only OBA compliant mobile and iFamilies technology company with our Evidon partnership 6
    7. 7. Innovative Location Based Solutions AcrossPlatforms Airport Targeting: Reach users accessing the Geo-Targeting/Fencing: internet on their laptops, e.g. 5 mile radius around tablets, and mobile devices specific locations / DMA’s while they are at airports. Hotel Targeting: Reach business and leisure Mall Targeting: travelers accessing the on their Reach shoppers accessing laptops, tablets, and mobile the internet on their mobile devices while they are in devices while they are in the hotels. mall. Stadium Targeting: Residential, Business, and Reach users who are at Education Targeting: sporting events, Differentiate users on concerts, racetracks, residential, business, and etc. education networks.
    8. 8. Leading Brands Rely on Tapad Finance Telecomm Travel Retail Auto Others 8 Strictly Confidential
    9. 9. Thank You!Dan LoewenbergAccount Servicesdan@tapad.com 9Strictly Confidential

    ×