Apple's mission is to bring the best user experience to its customers through innovative hardware, software, and services. The document provides background on Apple's founding and timeline of key product launches. It discusses Apple's corporate strategies including close-related diversification, platform strategy, and strategic alliances. Apple's business strategies include differentiation, cost leadership, and focus. The document also outlines Apple's marketing, HR, and finance strategies.

1. “ TO BRINGING THE BEST USER EXPERIENCE TO IT’S
CUSTOMERS THROUGH IT’S INNOVATIVE HARDWARE,
SOFTWARE, AND SERVICES.”
Apple Inc.
THINKDIFFERENT

2. SM TEAM-I
Harshit Goyal 17- How apple built it’s brand?
Arunima Ghosh 14- Functional strategy (Marketing)
Aditi Jain 21- Business strategy
Anushka Ghosh 15- Corporate strategy and PPTs
Ananya Bajoria 54- Introduction, timeline, functional(HR
& Finance)
Syed Hammad 05- Business level strategies
STRATEGIC MANAGEMENT PRESENTATION

3. The firm
STEVE JOBS, STEVE
WOZNIAK & RONALD WAYNE
FOUNDER
TIM COOK
CEO
LUCA MAESTRI
CFO & SENIOR VP

4. • Steve Jobs &
Steve Wozniak
formed Apple
Computer on
April 1.
• Their first
Computer was
Apple I.
1976
Apple Inc. Timeline
• The Apple II
debuted
becoming the
first successful
personal
computer.
1977
• The first
Macintosh was
introduced.
1984
• Both Wozniak and
Jobs resigned
from the
company.
1985
• The PowerBook
line of computers
was introduced,
which lasted until
2006.
1991
• Jobs returned to
the company.
1996 - 97

5. Apple Inc. Timeline
• The iMac was
released.
1998
• The iPod was
introduced
promising "a
thousand songs
in your pocket"
2001
• The first iPhone
debuted.
• First Apple TV
released.
2007
• The iPad was
released.
2010
• Tim Cook took
over as CEO for
Jobs because of
his bout with
cancer.
• Jobs died in
October of that
year.
2011
• The Apple Watch
was introduced.
2015

6. • Earpods with
Lightning
connector was
introduced.
2016
Apple Inc. Timeline
• 1st Homepod was
released.
2018
• Wireless
Airpods(2nd gen)
was introduced.
2019

8. Apple’s Corporate-
Level Strategies
•Close-related diversification
•Platform strategy
•Forming strategic alliances
•close-related diversification

9. CORPORATE STRATEGIES
•Internationalization of
production
•Standardized products
•Principle of simplicity
•Lock in ecosystem

10. APPLE’S BUSINESS LEVEL STRATEGIES
Refers to activities that business enterprises
undertake to gain a competitive advantage in the
market, which in most cases involves exploiting core
competencies that add value to customers.
Business strategies concerned with :
•Positioning the business against the competitors
•Meeting the needs of key customers
•Anticipating changes for demand and other factors
and adjusting to provide for them

11. Porter’s generic strategy
DIFFERENTIATION
“The act of designing a set meaningful
differences to distinguish company’s offerings
from competitors offerings.”
How apple uses its differentiation strategy?
• Product design
• Pricing strategy
• Retail outlets
• Brand loyalty

12. COST LEADERSHIP STRATEGY
Cost leadership strategy involves gaining a
competitive advantage by lowering the cost. Cost
leadership is the main generic strategy that Apple
uses in various consumer markets.
How apple uses its cost leadership strategy?
Preserve market leadership position
• Expand market by targeting middle class
• Discounts and coupons to achieve sales target

13. FOCUS STRATEGY
Encourages companies to concentrate their resources
on expanding the narrowly targeted segments. When
companies adopt the focus strategy, they serve
particular market segments and base their
competitive advantage on niche marketing.
How apple uses this strategy?
•Apple's target market is people who are willing to
pay more for products with better user experience
•Apple adopts the focus strategy both in terms of low
cost and offering the best value.
•Focusing on product attributes

14. Business Strategy
About its Business
Why are its products so popular ?
Follows a systematic product development
process:
•Quality above all
•Great attention to detail
•Designs for the future
•Great @ reinventions & recreations

15. Products & Services Line
▪ Differentiation Strategy
▪ Grow sales from new products
iphone
iwatch
Airpods
Macbooks , imac
Homepods
ipod
ipad
Services- itunes,Apple
tv+,icare,etc
Customer Service

16. “MEDIOCRITY IS
THE ENEMY OF
EXCELLENCE”
Dr RENNY McLEAN
Our philosophy
FUNCTIONAL LEVEL STRATEGIES

17. APPLE KEYNOTE
Apple is famously quiet and secretive about its future plans, especially when it
comes to new products. Apple keeps mum because it builds suspense and
because a new Apple product announcement generates millions of dollars in
free publicity on the internet and in the main stream media.
MARKETING
STRATEGY
SAYHELLOTOTHEFUTURE

18. Extensive Product
Placement
Apple won’t pay to have
their products features, but
they are more than willing
to hand out endless
amount of computers,
iPads and iPhones.

19. What is the #1 reason to use apple products?
Apple has maintained such an uncompromising stance on
privacy that it actually led to a lawsuit from the US Justice
Department.
ADVERTISING CAMPAIGNS BASED ON PRIVACY
Apple said “The implications of government’s demand is
chilling because if we do this the government would have the
power to reach into anyone’s device to capture their data”.
BACKDOOR TO AN IPHONE
Apple is the superior company when it comes to protecting
user privacy.
CONCLUSION
PRIVACY MATTERS

20. HR STRATEGY
• Overarching HR strategies
• Specific HR strategies
Human Resource is the division of a company that
is focused on activities relating to
employees (recruiting, hiring, orientation, training,
benefits)

21. FINANCE STRATEGY
• Product Development
• One Part Cutting
• Be Launching
• Super Hyping

22. THANK YOU