The document discusses innovative behavior and Apple's culture of innovation. Innovative behavior refers to introducing new ideas, products, processes or procedures. Apple is cited as one of the most innovative companies, having created impactful products like the Macintosh, iPod, and iPhone that changed their respective industries. Apple's commitment to innovation is cultural rather than process-driven, with successful products started by small teams without formal structure. Apple also innovates through user-friendly design and new business models enabled by products like iTunes and the App Store. The conclusion states Apple has been trend-setting for 35 years and will likely continue innovating through their strength of thinking differently.

1. MADE BY:-
Sagar janghu (16bba109)
Rohit Ahuja (16bba106)

2. WHAT IS INNOVATIVE BEHAVIOUR ?
Innovative behaviour refers to the introduction and
application of new ideas, products, processes and
procedures to a person’s work role unit or
organisation .
It can carried out both by an individual or group of
individuals within an organisation.

3. BEHAVIOUR THAT CAN CREATE AN
INNOVATIVE CULTURE
 Motivating your intrapreneurs.
 Emphasising speed and agility.
 Thinking like venture capitalists.
 Balancing operational excellence with
innovation.

4. APPLE
Formerly
called
Apple computer company
founded 1st april ,1976
Founders Steve jobs, steve wozniak,
ronald wayne
Headquarter Cupertino, califronia
CEO Tim cook
No. of
Employees
1,23,000

5. ABOUT APPLE
 Everybody knows that apple is one of the innovative companies in the
world and it created many products that changed the different
industries.
 Like macintosn changed the way we used computers and also change
computer industries.
 Ipod change the music industry and also changed the way we used to
listen music.
 Iphone change the mobile phone industry and is giving a tough
competetion in the phone indusrty till date.

6. • Because their employees pick the projects
where they feel like they can make a
difference.
• Apple innovation leaders think in terms of
platforms and pipelines and relentlessly push the
pace of innovation and that is why Competitors that
chase Apple's latest release products find themselves
behind when just a few months later Apple
introduces its latest and greatest offering.

7. • Apple’s commitment to
innovation is cultural
not process driven. The most
successful products at Apple were
started with only a few people
with no formal structure or
hierarchy and little corporate
oversight

8.  Apple has repeatedly demonstrated with its innovation
management what a success user friendliness and
design can generate.
 Genius ergonomics make Apple products effortless to use.
“Design is not just what it looks like and feels like. Design
is how it works

9.  Innovation lies also in Apple’s innovative business
models.
 There are new synergistic ways to create, deliver, and
capture value. the iPod and iPhone would not have
had nearly as much impact if they hadn't been
matched with iTunes and the App Store.

10. APPLE’S INNOVATION CULTURE
 Do what you love.
 Put a dent in the universe.
 Kick-start your brain.
 Sell dreams, not products.
 Say no to 1,000 things.
 Create insanely different experiences.

11. CONCLUSION
 For 35 years Apple has been a trend- sett company able
to foresee the future of domestic computer and
consumer electronics. It will probably continue during
the next decades, because their strength is the
innovation. They know, how to ‘think different’. Apple,
go on innovating…