This document summarizes the history and evolution of Apple Inc. It discusses the founding of Apple by Steve Jobs and Steve Wozniak in 1976. It then outlines Apple's early growth with products like the Apple I and II. It describes Apple's name history and evolution of their logos over time. The document also discusses Apple's competitive environment and periods of growth as well as decline in the 1990s before Steve Jobs returned as CEO. It concludes with an analysis of Apple's core competencies including their differentiation strategy and focus on creating value for customers.

1. APPLE Inc.
“THINK DIFFERENT”
PRESENTED BY:
SUNEET KHARWAR
S.S.T COLLEGE OF
MANAGEMENT

2. CONTENTS
 INTRODUTION
 HISTORY
 NAME HISTORY
 EVALUTION OF APPLE LOGOS
 COMPETITIVE ENVIRONMENT
 GROWTH
 DECLINE OF APPLE
 APPLE’s STRATEGY
 CORE COMPETENCIES
 SWOT

3. INTRODUCTION
Steve jobs,Steve wozniak,Ronald wayane is a
founder of Apple Inc.
Apple was started in 1st april 1997(Incorported
in 3rd jan 1977 as Apple Computer Inc.)
Apple Inc. headquarter in California.
Apple Inc. have 9porducts
Apple Inc. have 7services
Apple Inc. have 378 retailstore(worldwide).

4. HISTORY
•
On April 1, 1976, as Apple
Computer Inc. STEVE JOBS &
STEVE WOZNIAK (Co- founder)
•
Industry: Computer Hardware
and Software, Consumer
Electronics
•
By 1976, Wozniak developed
programming language for 6502
microprocessor.
•
In 1976, Apple – I was presented.
•
In 1979, Development of
VisiCALE.

5. NAME HISTORY
According to Steve
Jobs, Apple was so
named because
Jobs was coming
back from an apple
farm, and he was on
a fruitarian diet. He
thought the name
was "fun, spirited
and not
intimidating"

6. EVALUTION OF APPLE LOGOS

7. Competitor Environment

8. GROWTH
In1980, 25000 Apple II was sold & largest

stock offering.
In 1982, Huge infrastructure of retail &

touch $1B.
Focus on dealers.

Launched program “Kids Can’t Wait”.

New computer models II-e & LISA

GUI , interface between People & Machine.


9. DECLINE OF APPLE
•
Aim was to break Intel & Microsoft strong
hold on PC market.
•
In 1993, Michael Spindler took over as CEO &
aggressive actions was taken.
 Cost cutting measures:
•
Laying off 2500 workers.
•
Freezing executive salaries
•
Canning some projects
•
Reducing R&D by $100M a year.

10. Contd...
•
In 1996, Gilbert Amelio, replaced Spindler as
CEO.
•
Second Quarter loss was $740M.
•
In 1997, stock fell to 12 year low
•
Jobs was brought back as an adviser.
•
He declined as CEO & remain CEO at PIXAR ,
a new hi-tech venture.

11. Apple’s Strategy
•
Apple employs a Product Differentiation
•
Drawbacks as a result of their strategy
include:
–
Not appealing to Price Conscious
Consumers
–
Risk of Imitation by Competitors
–
Risk of Change in Customer Taste

12. Core Competencies
(In Current Scenario)
 Differentiation Strategy
 Value Creation

13. Differentiation Strategy
•
Unique Features and characteristics
•
Commands Premium Price
•
High Customer Service
•
Superior Quality
•
Prestige
•
Rapid Innovation

14. Value Creation Process
e I,II,III
Mac
Focus On Education
C
o eMac
n
v
Music Strategy
(iTunes)e
r Lifestyle Strategy
Video Strategy Adding Value
(iMovie)g
e
n
Internet Strategy Digital Hub
(iTools)c iMac
e

16. Strengths
•
Branding
•
Innovation
•
Differentiated Product
•
Superior Quality
•
Retail Strategy

17. Weaknesses
•
High Price Proprietary System
•
Niche Market, Less Penetration
•
Cannibalization

18. Competitor Environment
•
High Competition
•
Share of Dell and HP
•
Microsoft and Intel-Leaders of Software
•
CE Industry- Sony, Nokia, Samsung,hp,DELL.

19. Opportunities
•
Fast growing Industry (Customer Electronics
Industry)
•
Technological Innovations
•
Extend new products to loyal customers
•
High Potential music phone market
•
Strategic Alliances

20. Threats
•
Extensive Competition
•
Substitute Products
•
Low prices of Competitors
•
Technical Advancements
•
Economy downfall

21. CONLUSION
•
Free flow of information permits innovation.
•
Venture Capital as strong Catalyst.
•
Synergy between an inventor & Entrepreneur.
•
Packaging leads to success of product.
•
Worked feverishly to project this philosophy.
•
Incremental Innovation need to be managed with
same as vigor as radical innovation.
•
Importance of forming alliances with competitor.
•
Attempted to reorganized R&D activities several times

22. Presentation much more fun