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Presentation Content
Product life cycle of APPLE (i-pod)
About APPLE
 American Multinational company.
 Headquater : California , USA.
 Founder: Steaves Jobs , Steave wozniak ,
Ronald Wayne .
 Started on : April 1,1976.
Product life cycle stages
Innovation
(classic 1g)
Introduction
(i-phone)
Growth
(i-pod nano)
Maturity
(i-pod
shuffle)
Decline
(i-pod
touch)
Apple I-pod life-cycle
Product life cycle(theory review)
Introduction Stage-
Product is first introduced.
Sales grow slowly , profit is minimal.
Spend a lot in advertising.
Few competitors with same
product.
Growth Stage-
 Rapid increase in sales.
 Competitors appears.
 Profit peaks during this stage.
 Changes started to appear in product , an
improve version is created, or new version is
added to the originals.
Maturity stage-
 Slowing industry sales , profit declines.
 Competitors begin to leave the market.
 Few new buyers, market attention towards
holding market shares.
 Reduce marketing cost.
Decline Stage-
 Occurs when sales and profit begin to drop.
 Environmental changes, technological
innovations often precedes decline stge.
 New technology replace older technology.
I-pods sales chart
Prepared by
SABRINA AKTHER.
5th, B ,1279.
FBA, USTC.
The end

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Product life cycle