Digital Marketing Meaning of digital marketing Digital marketing strategies Search engine optimization SEO Social media marketing Content Marketing Affiliate marketing Email marketing Influencing marketing Pay per click mobile marketing

1. DIGITAL
MARKETING
Presenter
Anusha M N
1st M.com
Under the guidance of
SUNDAR B N
Asst. Prof. & Course Co-ordinator
GFGCW. PG studies in commerce
Holenarsipura

2. DIGITAL MARKETING
MEANING :
Digital marketing is any marketing initiative
that leverages online media and the internet through
connected devices such as mobile phones, home
computers, or the internet of things (IOT), common
digital marketing initiatives center around
distributing a brand message through search engines,
social media, applications email, and websites.

3. DIGITAL MARKETING STRATEGIES

4. 1. SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization
(SEO) is the practice of orienting your
website to rank higher on a search
engine results page (SERP) so that you
receive more traffic. The aim is typically
to rank on the first page of Google
results for search terms that mean the
most to your target audience.

5. 2. SOCIAL MEDIA MARKETING
Social media marketing is powerful
way for business of all sizes to reach
prospects and customers. People discover
on social media, so if you’re not one
platforms like Facebook, Instagram, and
LinkedIn you`re missing out! Great
Marketing on social media can bring
remarkable success to your business,
creating devoted brand advocates and even
drinking leads and sales.

6. 3. CONTENT MARKETING
Content marketing is a marketing
strategy used to attract, engage, and
retain an audience by creating and sharing
relevant articles, videos, podcasts, and
other media. This approach establishes
expertise, promotes brand awareness, and
keeps your business top of mind when it’s
time to buy what you sell.

7. 4. AFFILIATE MARKETING
Affiliate marketing is an Advertising
model in which a company compensates
third-party publishers to generate traffic,
or leads to the company’s products and
services. The third-party publishers are
affiliates, and the commission fee
incertivezes them to find ways to promote
the company.

8. 5. EMAIL MARKETING
Email marketing compaigns
allow organizations to stay connected
with prospects and customers,
sending them customised newsletters
or offers based on past shopping
history or brand engagements.

9. 6. INFLUENCER MARKETING
Influencer marketing is a golden
apportunities to liven up your social
media posts. Brands can partner with
celebrities, sites or others that are
considered experts in their field that
share similar values. Brand can then
reach these influencer’s followers with
branded content and offers.

10. 7. PAY-PER-CLICK (PPC)
Pay-per-click(PPC) is a form of paid
advertising that allows marketing teams to
essentially purchase traffic to their website.
Marketers place ads on websites or search
engines search as goods and Microsoft Bing,
and pay a fee each time the Ads is checked on.
These ads aften appear at the top of the search
results page. Under typically determined by
bids on specific key words, while banner ads on
websites usually have set prices.

11. 8. MOBILE MARKETING
Mobile marketing is a multi-
channel online marketing technique
focused at reaching a specific audience on
their smartphones, feature phones,
tablets, or any other related devices
through websites, Email, SMS and MMS,
social media, or mobile applications.

12. REFERENCE RETRIEVED FROM,
HTTPS://WWW.MARKETINGEVOLUTION.COM/MARKETING-ESSENTIALS/WHAT-IS-A-DIGITAL-
MARKETING-PLATFORM-MARKETING-EVOLUTION