Digital Marketing is a online marketing is the promotion of brands to connect with customers using the internet

2. MEANING
TYPES
COMPONENTS
IMPORTANCE

3. MEANING
MEANING
MEANING
Digital marketing means using digital channels,like search engine, social
media, emails, mobile apps, and websites, to promote a productor
service. Digital marketing also called online marketing is the promotion
of brands to connect with customers using the internet and other forms
of digital communication.
Digital marketing became popular with the advent of the internet in the
1990s. Digitqal marketing relates to attracting customers via email,
content marketing, search platforms, socialmedia, and more. Digital
marketing uses the same principles as traditional offline marketing but
in a digital space.

4. TYPES OF DIGITAL
MARKETING
Inbound marketing
1.
It is technique to attract customers to buy
product and services with help of social
media marketing(SMM), SEO, content
marketing.
2. Outbound marketing
It is a technique to attract large
number of customer to buy
products and services with help
of tv ads, catalogs, print ads etc.

5. COMPONENTS OF DIGITAL
COMPONENTS OF DIGITAL
COMPONENTS OF DIGITAL
MARKETING
MARKETING
MARKETING
The main components of digital marketing are as follows ;
Search engine optimization (SEO)
1.
SEO is a process aims to improve a websites visibility in search results and increase
its site traffic. It involves using keywords and phrase that are commonly used by
searchers. In digital marketing, the goal is to get your content to the top of the
search engine results page.
2. Content marketing
Content marketing is a type of digital marketing that aims to educate and share value to
readers promoting a product or service. Content marketing comes in many of including;
blog posts, Ebooks, infographics, audio content like podcasts, video content like Youtube
short.

6. 3. Social engine marketing(SEM)
SEM revolves around paid ads display in the SERP. Paid refers to the
sponsored result on the top or side of a SERP. The ads when users
enter a search term. As the advertiser, you pay every time someone
clicks on your ad. The two most popular SEM platforms are Google
ads and Bing ads.
4. Social media marketing(SMM)
The SMM is establish trust and brand awareness. You can use its a
sales channel or direct marketing compaign. Social media is
everywhere, so your business must be active on different
platforms; Facebook, Twitter, Instagram, YouTube, and TikTok are
the most popular social platform.

7. 2
5. Pay Per Click(PPC)
PPC advertising is a type of digital marketing where you pay everytime
someones clicks on your ad. You only pay when someone interacts with
your ads. PPC is similar to SEM. Google ad is the most popular PPC
platform for search engine but Bing ads is the second most popular.
6. Social Media Optimization(SMO)
SMO is the use of social media sites to manage ad enhance on organisation
message and online presence. As digital marketing SMO can be used to
increas e awareness of new products and services, connect customers.
Popular platforms such as Fcebook, Instagram, YouTube are used for digital
marketing.

8. IMPORTANCE OF
IMPORTANCE OF
DIGITAL
DIGITAL
MARKETING
MARKETING
Global reach
1.
Traditional marketing strategies like billboards, TV ads, and cold
sales calls are limited by geography. But with digital marketing,
businesses can access a global audience across locations amd time
zones.
2. Cost efficiency
Most digital marketing strategies has a low startup cost. For
example; SEO, Social media, and content marketing are some of
the most effective ways to promote your business online.