digital marketing is component of marketing.It include advertising using digital channels such as search engine, website, social media, email and mobile apps.

2. CONTENTS
What is digital marketing
Objectives of digital marketing
Components of digital marketing
what is seo? why we use seo?
what is smm? why we use smm?
What is content marketing? why we use content
marketing?
What is email marketing? Process of using email
marketing?
Objectives of digital marketing
Advantages

3. Digital marketing is component of marketing.
It include advertisement using digital channels
such as search engine, websites, social media,
email and mobile apps. Using this method
companies endorse goods, services, and
brands. Computer, mobile, tablets and other
devices are used for creating campaigns and
advertisements.
What is digital marketing?

4. COMPONENTS
What is SEO?
It helps in boosting organic content on the site. It includes creative and technical
tools to improve ranking. Google, Bing and Yahoo are most widely used for the
SEO operations.Search engine optimization (SEO) is often about making small
modifications to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with other
optimizations, they could have a noticeable impact on your site's user experience
and performance in organic search results.

5. Why we use SEO?

6. What is SMM ?
Social media platforms are used for promoting a
product or service. It includes building of
stronger community on social media platforms by
posting creative content on platforms.Most social
media platforms have built-in data analytics
tools, enabling companies to track the progress,
success, and engagement of ad campaigns. On a
strategic level, social media marketing includes
the management of a marketing campaign,
governance, setting the scope (e.g. more active or
passive use) and the establishment of a firm's
desired social media "culture" and "tone."

7. Benefits of smm

8. What is CONTENT MARKETING?
It is one of the key tool for attracting
potential customers. It include publishing of
high quality relevant content for the
audience. It provides major boost in SEO
ranking. Content marketing attracts new
customers by creating and sharing valuable
free content. It helps companies create
sustainable brand loyalty, provides valuable
information to consumers, and creates a
willingness to purchase products from the
company in the future.

9. Why we use content marketing?

10. It includes sending personalized messages to the targeted audience.
With the help of email marketing it helps in staying in front of the
eyes of the audience. Email marketing strategies commonly seek to
achieve one or more of three primary objectives, to build loyalty, trust,
or brand awareness. The term usually refers to sending email messages
with the purpose of enhancing a merchant's relationship with current
or previous customers, encouraging customer loyalty and repeat
business, acquiring new customers or convincing current customers to
purchase something immediately, and sharing third-party ads
What is EMAIL MARKETING?

11. Process of email marketing

12. what is online adversting?
Online advertising involves bidding and buying relevant
ad units on third-party sites, such as display ads on blogs,
forums, and other relevant websites. Types of ads include
images, text, pop-ups, banners, and video. Retargeting is
an important aspect of online advertising. Advertising is
communicated through various mass media including
traditional media such as newspapers, magazines,
television, radio, outdoor advertising or direct mail; and
new media such as search results, blogs, social media,
websites or text messages. The actual presentation of the
message in a medium is referred to as an advertisement:
advert or ad for short.

13. Types of online adversting

14. Reach the right audience
Engage with your audience
Motivate your audience to take action
Maximise return on investment(ROI)
Objectives of digital marketing

15. ADVANTAGES
HIGHER ENGAGEMENT
People are highly active and interactive on
social media platforms. This give chance to
business to engage with customers.
WIN CUSTOMER LOYALTY
Winning customer loyalty is best for
any company. This helps in retaining
valuable customer to the company.

16. AFFORDABLE
IMPROVED CONVERSION RATE
It helps in tracking the performance,
we can assess where did our maximum
sales come in and accordingly target
consumer.
Traditional business activities can boil
down the budget. With the amount of
reach digital marketing provides the
cost are comparatively affordable

17. GLOBAL REACH
Digital marketing removed all short
of geographical barriers. It can
reach to the people who are so far
away

18. THANK YOU