digital marketing

1. What is digital marketing?
Digital marketing is an excellent option for any
business looking to take advantage of the Marketing
resources available and succeed in an increasing digital
world .digital marketing is a Wide variety of marketing
tactics and technologies used to reach consumer
online .
Digital marketing is a crucial tool to grow a business you will explore
what digital marketing is Why it is important and look at some digital
strategies. Digital marketing is a marketing strategy to promote products
and services online As we know that digital marketing industry is growing
which brings more opportunities to professionals in this industry.
Digital marketing sector is booming and expecting to business opportunities

2.  Benefits of digital marketing –
 Cost efficient
 Measurable
 Targeted audience
 Social media platforms
Digital Marketing Categories
 SEM (Search Engine Marketing)
 SEO (Search Engine Optimization)
 PPC (Pay-per-click)
 SMM (Social Media Marketing)
 Content Marketing
 Email Marketing
 Influencer / Affiliate Marketing
 Viral Marketing
 Radio Advertising
 Television Advertising
 Mobile Advertising
1. SEM
SEM or Search Engine Marketing is generally considered to cover both PPC
and SEO work. Bringing in traffic to your website via search engines is no

3. easy task, that’s why SEO and PPC work to look into bringing said traffic in
through both paid and unpaid means.
2. SEO
SEO, which stands for search engine optimization. SEO works to make your
business optimised for search engines, like Google and Bing. It’s all about moving
you up the search engine results page rankings to have better visibility for users
searching for your website.

4. How it Works
Through keyword research and ranking analysis, we determine how you fair
against your competitors for keyword rankings. We then work on optimizing your
website and the content on it for search engines, as well as building quality links
both to and from your website, in order to allow your website to be crawled
efficiently. Your content is crawled by search engine robots, or crawlers, to collate
the data and index it in search engine archives.
3. PPC
PPC, or Pay-per-click, is a form of advertising on search engines, like Google
and Bing. It’s a way of moving to the top of search engine results pages by
paid means. It’s called PPC because your ad account is charged every time
one of your adverts is clicked.

5. 4. Social Media Marketing
Social media marketing is the process of working on marketing through, you
guessed it, social media. With social platform
like Facebook, Twitter and Instagram (to name a few) ever growing,
businesses online need to invest in social media marketing in order to grow
their following and reach a whole new pool of potential customers.
Dependent on your business type, there’s a social network out there for
you. All businesses would do well to be on Facebook, but if you specialise
in B2B, LinkedIn is the one for you. If you’re a ‘visual business’, then
Instagram is the ideal.
5. Content Marketing
This style of marketing is a little different than the previous ones we’ve
mentioned. It’s not so much about directly marketing products and services to
customers, but rather creating enriching and valuable content that enhances

6. Some of the biggest brands in the world will actively post blogs, images and
videos relating to their business that are entertaining and informative too.
6. Email Marketing
Another form of marketing is email marketing, and you’ve guessed it, it involves
email. It’s a form of direct marketing which sends information, offers, blogs etc.
directly to your mailing list’s inboxes.

7. 7. Influencer / Affiliate Marketing
Both influencer and affiliate marketing utilise those in a position of ‘power’, usually
social media influencers or industry experts etc. This is to assist you in marketing
a product or service to their audience. It’s become more and more popular in
recent
t years,
through sites like Instagram and YouTube, where companies will enlist a well-
known influencer, to promote their products or services on their social pages or
affiliate websites.
8. Viral Marketing
You know those viral videos you see online? Well, some companies use those as
a smart form of marketing. Whether it’s teaming up with a popular viral content
creator, popular social media influencer or

8. promoting
9. Radio Advertising
Whilst radio used to be solely based on radio waves, it’s now all digital. Which
means, radio advertising now falls into the realm of digital marketing (welcome to
the club radio!). Radio ads are a great way to get your business or brand heard,
and it’s never been easier to do with digital advertising.

9. 10. Television Advertising
Radio isn’t the only thing to move over to digital. There are loads of options for
those that want to advertise on television without paying expensive ad slot costs
on prime time TV.
11. MOBILE MARKETING
Mobile advertising is something that spans across all forms of digital marketing
we’ve mentioned above. Whether it’s or even mobile TV and radio

10. ads, every form of digital marketing we’ve mentioned can be transferred to
mobile.