In this presentation, you'll learn about Digital Marketing. If you have any query you can contact us at www.optimozit.com.

1. DIGITAL MARKETING
www.optimozit.com
INTRODUCTION

2. What we are going to learn?
 What is Digital Marketing?
 SEO
 PPC
 Email Marketing
 Content Marketing
 Local Business Marketing
 Social Media Marketing
 Affiliate Marketing

3. Digital Marketing
Digital marketing is the
marketing of products or
services using digital
technologies, mainly on the
Internet, but also including
mobile phones, display
advertising, and any other digital
medium.

4. SEO is the process of giving your
website or a web page the high
visibility in a search engine’s organic
results. A website which appears in the
top of the search results list will get
benefited from the potential client
looking out for services. The average
customer always refers to a search
engine such as Google, Yahoo or Bing
whenever they have an immediate
requirement for a product or service.
Search engine optimization

5. PPC (Pay Per Click)
PPC stands for pay-per-click, a model
of internet marketing in which
advertisers have to pay some amount of
money each time one of their ads is
clicked. Essentially, it’s a way of buying
visits to your site, rather than
attempting to “earn” those visits
organically.
Search engine advertising is a standout
approach to PPC. In this, advertisers
need to bid for ad placement in a
search engine’s supported links.

6. Email Marketing
Term Email marketing is generally used
when we send commercial message to the
group of people using email. In other words
we can say, every email sent to a potential
or current customer could be referred as
email marketing. Sending advertisement,
request business, or solicits sales or
donations and many more are comes under
Email marketing, its intended to build brand
awareness, loyalty and trust among the
people.

7. Content Marketing
Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience — and, ultimately, to drive
profitable customer action.

8. Local Business Marketing
Local business marketing is a vital part of
an effective and comprehensive Internet
marketing strategy. For the business
with multiple locations or the
organization who is looking for more local
clients, a conventional SEO approach
won’t be enough; In fact, marketing to a
targeted local audience requires
different set of strategies. If done
correctly, local Business marketing
enables organizations to enhance their
brand value, secure higher conversion
rates and engage their audience
positively.

9. Social Media Marketing
Social media marketing refers to the
process of gaining traffic or attention
through social media sites.
Social media itself is a catch-all term for
sites that may provide radically different
social actions. For instance, Twitter is a
social site designed to let people share short
messages or “updates” with others.
Facebook, in contrast, is a full-blown social
networking site that allows for sharing
updates, photos, joining events and a variety
of other activities.

10. Affiliate Marketing
Affiliate marketing is one of the oldest
forms of digital marketing wherein you
refer someone to any online product and
when that person buys the product
based on your recommendation, you
receive a commission.

11. Thank you
www.optimozit.com
+91-9987650731
ADD.
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202, 9930 Spaces, Mangal Nagar, A.B. Road., Indore, India