Digital marketing is an umbrella term referring to marketing products or services using digital technologies like the internet and mobile phones. It involves strategies like search engine optimization (SEO) to optimize websites for organic search traffic, viral marketing to leverage audiences to spread messages rapidly, and social media, search engine, influencer, email, content, and affiliate marketing. The document outlines the 4E framework for digital marketing of exciting customers, educating them, helping them experience products, and engaging them in digital activities. It then defines and provides examples of various digital marketing types.

1. Digital Marketing
Jessica Powell

3. What is Digital Marketing?
 An umbrella term for marketing of products or services usually digital
technologies, mainly on the internet, but also including mobile phones,
display advertising, and any other digital medium.

4. 4E Framework For Digital Marketing
 Excite customers with relevant
offers.
 Educate them about the offering.
 Help them experience products.
 Give them opportunity to engage
with the firms digital marketing
activities.

5. Types of Digital Marketing
 Search Engine Optimization
 Viral Marketing
 Social Media
 Search Engine Marketing
 Influencer Marketing
 Email Marketing
 Content Marketing
 Affiliate Marketing

6. Search Engine Optimization
 SEO is an acronym that stands for search engine optimization, which is the
process of optimizing your website to get organic, or un-paid, traffic from the
search engine results page. ... In order to do this, search engines will scan, or
crawl, different websites to better understand what the site is about.

7. Viral Marketing
 Viral marketing is a style of
product promotion that relies on
an audience to generate the
message of a product or service to
point where it rapidly breaches out
to friends and family in a short
period of time. If achieved, your
specific message will be in nearly
everyone's social media feed

8. Social Media Marketing
Social media gives marketers a voice and a
way to communicate with peers, customers,
and potential consumers. It personalizes the
"brand" and helps you to spread your message
in a relaxed and conversational way.

9. Search Engine Marketing
 SEM is an acronym for search
engine marketing, which involves
tasks that help search engines such
as Google, Yahoo!, and Bing find
and rank a website. In other
words, it's the things you can do to
make sure your website appears
in search engine results when
someone searches for information
related to your business.

10. Influencer Marketing
 Influencer Marketing aims to
identify the main people who act
as influencers in your niche so you
can approach them to work with
you to promote your brand. So,
what is an influencer?
An influencer is somebody who has
the power to affect purchase
decisions of other.

11. Email Marketing
Email marketing is the act of sending
a commercial message, typically to a group
of people, using email. In its broadest sense,
every email sent to a potential or
current customer could be considered
email marketing.

12. Content Marketing
Content marketing is a form of marketing
focused on creating, publishing, and
distributing content for a targeted audience
online

13. Affiliate Marketing
Affiliate marketing is the process by which
an affiliate earns a commission
for marketing another person's or company's
products. The affiliate simply searches for a
product they enjoy, then promotes that
product and earns a piece of the profit from
each sale they make.