This document provides an overview of digital marketing concepts and processes. It defines marketing, the differences between traditional and digital marketing, and describes key digital marketing tactics like search engine optimization, pay-per-click advertising, content marketing, social media optimization, email marketing, and more. It also outlines the typical digital marketing process from increasing visibility and customer engagement to conversion, lead generation, and performance evaluation.
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
Digital marketing is the best way to grow your businesses online. It helps the businesses to rank their website at the top of the search engine result page.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
Digital marketing is the best way to grow your businesses online. It helps the businesses to rank their website at the top of the search engine result page.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Top Digital Marketing Company | Way Max Solutions | Whitefield | Bangalore | ...Way Max Solutions
Way Max Solutions is an IT service company delivering end-to-end solutions & services to its clients worldwide in Software Development, Android and IOS Application Development, Data Processing, Data Base Conversion, Web Solutions and Digital Marketing (SEO, SMO, SMM, SEM, PPC, Google AdWord) and IT related Industry, headquartered in Bangalore, India. more info visit @ www.waymaxsolutions.com
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the the best computer institute in pitampura . For more information visit the following link :-
https://www.dicsinnovatives.com/
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the best computer institute in Pitampura to provide Digital Marketing course. For more information visit the following link :- https://www.dicsinnovatives.com/
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
what is digital marketing explain with examples,
what is digital marketing explain with examples of pdf,
What is digital marketing in simple words?
What are the 4 types of digital marketing?
How to do digital marketing for beginners?
Imam Uddin, imamuddinwp.
https://www.imamuddinwp.com/2024/03/what-is-digital-marketing-explain-with-examples.html
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
DIGITAL MARKETING
Digital marketing, which first emerged in the early 21st century, is a sales promotion strategy that makes use of computer technology and the Internet. The two primary types of digital marketing are known as "pull" and "push," and each has its own set of benefits and drawbacks. Digital marketing is advertising for people who use and benefit from electronic devices like personal computers, smart phones; mobile
PHON NO; 03270700517
Summary:
Discover the power of digital marketing with “Digital Marketing 101: A Beginner’s Guide to Getting Started.” This comprehensive guide is designed to provide beginners with the essential knowledge and strategies to excel in the digitized landscape. Learn how to identify your target audience, establish a strong online presence, leverage social media platforms, optimize your website for search engines, implement effective content marketing techniques, and measure campaign success through analytics. Packed with practical tips and real-world examples, this guide is your stepping stone to mastering digital marketing fundamentals. Empower yourself with the skills to make a significant impact online and achieve your business goals.
An introduction:
It is no secret that digital marketing has become an integral part of business success in today’s fast-paced and technology-driven world. A company can use the power of digital marketing to reach a wider audience, engage their customers and increase their brand awareness through the use of digital marketing. Our goal in this article is to explore what digital marketing is, how it can assist you in getting started, and what types of digital marketing you can utilize.
A brief description of digital marketing
Digital marketing involves using a variety of digital channels to promote the brand, product, or service being promoted. Several different channels of communication might be used, such as websites, social media platforms (such as Facebook, Instagram, youtube etc) search engines, emails, mobile apps, etc. Digital marketing is about connecting with customers, building brand awareness, and driving sales. Sometimes it is also called online marketing as it uses the internet as the medium.
digital-marketing-101-beginner-guide
How to Get Started with Digital Marketing
1. Set measurable and clear goals:
In order to achieve success in digital marketing, the first thing you should do is set clear and measurable goals. By defining what you want to achieve, whether it’s increasing website traffic, generating leads, or boosting sales, you can create a focused and effective digital marketing strategy.
2: Define Your Target Audience:
Knowing your target market is essential in digital advertising and marketing. Understanding their demographics, interests, and behavior will assist you in tailoring your message and content to closely resonate with them. Conduct market studies and conduct patron surveys to gain insights into your target audience.
3: Craft Your Message:
Your message needs to be clear, concise, and tailored to your target audience. It should highlight the actual value proposition of your brand, product, or service. You should focus on speaking about your pain points and solutions to your clients. Which will greatly increase your credibility and helps build your portfolio. Vital for digital marketing 101.
4: Choose the Right Channels:
There are many online marketing channels to select from,
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Similar to Digital marketing training in chandigarh
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Top Digital Marketing Company | Way Max Solutions | Whitefield | Bangalore | ...Way Max Solutions
Way Max Solutions is an IT service company delivering end-to-end solutions & services to its clients worldwide in Software Development, Android and IOS Application Development, Data Processing, Data Base Conversion, Web Solutions and Digital Marketing (SEO, SMO, SMM, SEM, PPC, Google AdWord) and IT related Industry, headquartered in Bangalore, India. more info visit @ www.waymaxsolutions.com
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the the best computer institute in pitampura . For more information visit the following link :-
https://www.dicsinnovatives.com/
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the best computer institute in Pitampura to provide Digital Marketing course. For more information visit the following link :- https://www.dicsinnovatives.com/
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
what is digital marketing explain with examples,
what is digital marketing explain with examples of pdf,
What is digital marketing in simple words?
What are the 4 types of digital marketing?
How to do digital marketing for beginners?
Imam Uddin, imamuddinwp.
https://www.imamuddinwp.com/2024/03/what-is-digital-marketing-explain-with-examples.html
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
DIGITAL MARKETING
Digital marketing, which first emerged in the early 21st century, is a sales promotion strategy that makes use of computer technology and the Internet. The two primary types of digital marketing are known as "pull" and "push," and each has its own set of benefits and drawbacks. Digital marketing is advertising for people who use and benefit from electronic devices like personal computers, smart phones; mobile
PHON NO; 03270700517
Summary:
Discover the power of digital marketing with “Digital Marketing 101: A Beginner’s Guide to Getting Started.” This comprehensive guide is designed to provide beginners with the essential knowledge and strategies to excel in the digitized landscape. Learn how to identify your target audience, establish a strong online presence, leverage social media platforms, optimize your website for search engines, implement effective content marketing techniques, and measure campaign success through analytics. Packed with practical tips and real-world examples, this guide is your stepping stone to mastering digital marketing fundamentals. Empower yourself with the skills to make a significant impact online and achieve your business goals.
An introduction:
It is no secret that digital marketing has become an integral part of business success in today’s fast-paced and technology-driven world. A company can use the power of digital marketing to reach a wider audience, engage their customers and increase their brand awareness through the use of digital marketing. Our goal in this article is to explore what digital marketing is, how it can assist you in getting started, and what types of digital marketing you can utilize.
A brief description of digital marketing
Digital marketing involves using a variety of digital channels to promote the brand, product, or service being promoted. Several different channels of communication might be used, such as websites, social media platforms (such as Facebook, Instagram, youtube etc) search engines, emails, mobile apps, etc. Digital marketing is about connecting with customers, building brand awareness, and driving sales. Sometimes it is also called online marketing as it uses the internet as the medium.
digital-marketing-101-beginner-guide
How to Get Started with Digital Marketing
1. Set measurable and clear goals:
In order to achieve success in digital marketing, the first thing you should do is set clear and measurable goals. By defining what you want to achieve, whether it’s increasing website traffic, generating leads, or boosting sales, you can create a focused and effective digital marketing strategy.
2: Define Your Target Audience:
Knowing your target market is essential in digital advertising and marketing. Understanding their demographics, interests, and behavior will assist you in tailoring your message and content to closely resonate with them. Conduct market studies and conduct patron surveys to gain insights into your target audience.
3: Craft Your Message:
Your message needs to be clear, concise, and tailored to your target audience. It should highlight the actual value proposition of your brand, product, or service. You should focus on speaking about your pain points and solutions to your clients. Which will greatly increase your credibility and helps build your portfolio. Vital for digital marketing 101.
4: Choose the Right Channels:
There are many online marketing channels to select from,
Similar to Digital marketing training in chandigarh (20)
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. What is Marketing?
Marketing is the process of interesting
potential customers and clients in your products
and/or services.
The key word in this marketing definition is
"process"; marketing involves researching,
promoting, selling, and distributing your
products or services.
There are two ways of Marketing
❖ Traditional marketing.
❖ Digital marketing.
3. ❖ Promote Product, Service or Business
Online through Digital Channels
Laptops, Mobiles, Tabs etc.
❖ Reach out to maximum people
❖ Targeted or client specific Marketing
❖ Versatile(can make changes in the
advertisings)
❖ Immediate Communication
❖ Methods of Digital Marketing is Less
expensive
❖ Promote Product, Service or Business
offline through Banners, Newspapers,
Advertisements on TV & radios,
Pamphlets, Hoardings etc.
❖ Limited Audience
❖ Global Marketing
❖ Non-versatile(cannot be altered after
publishing)
❖ Delayed Communication
❖ Traditional Marketing methods are
expensive.
4. 4 4
Intro to Digital Marketing
“Digital marketing is promoting products or
brands via one or more forms of electronic
media.”
Electronic Media like…..
➢ Personal Computer
➢ Laptop
➢ Mobile
➢ Tabs etc.
Digital Marketing also known as
➢ Internet marketing
➢ online marketing
➢ E-marketing.
5. 5 5
Process of Digital Marketing
Increasing
Visibility
Customer
Engagement
Target Traffic
Conversion
Leads
Retention
Performance
Evaluation
6. Visibility
Getting found in a crowded market is a challenge for many small businesses. By
selecting and implementing a few, focused online marketing activities that deliver
results, you can increase online visibility and be found by your ideal customers.
Remember that marketing is an investment, not an expense, therefore you must
invest wisely to achieve the greatest ROI (Return on Investment).
Customer
Engagement
Customer Engagement are diversified by different perspectives and contexts
of the engagement process. These can be performed by:
• Quality of Content
• Website Designs
• Visual Representation should be attractive
Targeted
Traffic
Targeted traffic is “qualified” or “quality” traffic. What this means is that site
visitors coming through to your website or landing pages from are most likely
actively looking for the products, services and other information that you already
have in your site. This should be the goal of your website and your overall digital
marketing efforts. It could be from any type:
❖ Inbound
❖ Outbound
Concepts of Digital Marketing
7. Conversion
Leads
Conversion Lead is the point at which a recipient of a marketing message
performs a desired action. In other words, conversion is simply getting someone
to respond to your call-to-action. It can be done through:
Customer
Retention
Customer retention refers to the activities and actions companies and organizations
take to reduce the number of customer defections. The goal of customer retention
programs is to help companies retain as many customers as possible, often through
customer loyalty and brand loyalty initiatives.
Performance
Evaluation
• Google Analytics Tools
• Keywords
• Best Conversion Keywords
• Bounce rate
Register Subscribe Live Chat Call WhatsApp Product Service
9. Search Engine
A search engine is a web site that collects and organizes content from all over the internet.
Those wishing to locate something would enter a query about what they'd like to find and the
engine provides links to content that matches what they want.
12. Keywords are the most fundamental and
significant element of Search Engine
Optimization. Users use keywords on search
engines when they are looking for something
on the internet. There are three types of
Keywords in Digital Marketing:
❖ Broad (E.g.: Buy Shoes)
❖ Short Tail (E.g.: Buy Men's Shoes)
❖ Long Tail (E.g.: Buy Men's Leather
Shoes)
Keywords
Search
Volume
No of Words in a Phrase
How Keywords Differs?
Broad Short Tail Long Tail
13. Need
of
Keyword
To Promote your Business/Service/Product through Ads.
To Promote Websites/Blogs
To Promote Mobile Applications – Android or IOS
15. Search Marketing, is an internet
advertising model used to direct
traffic to websites, in which an
advertiser pays a publisher when the
ad is clicked.
Search Marketing
1
17. Google
AdWords
AdWords operates on a
pay-per-click model, in
which users bid on
keywords and pay for
each click on their
advertisements.
Who gets to appear on the page is
based on and advertiser’s Ad Rank, a
metric calculated by multiplying two
key factors
1. CPC Bid (the highest amount an
advertiser is willing to spend)
2. Quality Score (a value that takes
into account your click-through rate,
relevance, and landing page quality).
Keyword Relevance – Crafting relevant PPC
keyword lists, tight keyword groups, and
proper ad text.
Landing Page Quality – Creating optimized
landing pages with persuasive, relevant
content and a clear call-to-action, tailored to
specific search queries.
Quality Score – Quality Score is Google's
rating of the quality and relevance of your
keywords, landing pages, and PPC
campaigns. Advertisers with better Quality
Scores get more ad clicks at lower costs.
Model
Key Factors
Focus On
Google AdWords is the single most popular PPC advertising system in
the world. The AdWords platform enables businesses to create ads
that appear on Google’s search engine and other Google properties.
18. Business Listings
2
A business listing is an online profile that
contains your business name, address, email,
and other details.
When you search through some keyword only
few details displays on Local Listing or
Business Listing i.e.
• Business Name
• Location
• Contact Number
• Working Hours
19. 3
Search Engine
Optimization(SEO)
The next list that is shown on your Search
Engine Result Page (SERP) will be SEO.
SEO stands for “search engine
optimization.” It is the process of getting
traffic from the “free,” “organic,” “editorial”
or “natural” search results on search
engines.
The factors of SEO can be divided into two
categories, which determine the ranking of
your website together:
1. ON PAGE optimization
2. OFF PAGE Optimization
20. Off Page SEO:
Increasing a page’s rank in
search engines because of
it’s perceived value in a
community. This
perceived value leads to
other sites linking, sharing
or referring to your page.
Off Page SEO is different.
It relies more on
promotion. These include
link building, blogging,
social media, and other
off page SEO techniques
to build awareness.
Control is in the hands of
your community.
On Page
Vs
Off Page
On Page SEO:
Optimizing code
elements that search
engines use to
understand your page.
In On Page SEO, you can
target a search term
through keyword
research, create a page,
and tweak the content
for the best results. You
have complete control
over your optimization
efforts.
21. 4
Content Marketing
Content marketing is a strategic
marketing approach focused on
creating and distributing
valuable, relevant, and consistent
content to attract and retain a
clearly defined audience — and,
ultimately, to drive profitable
customer action.
22. 5
WordPress
WordPress is open source software you
can use to create a beautiful website or
blog. It just may be the easiest and
most flexible blogging and website
content management system (CMS) for
beginners.
WordPress is actually a highly flexible
content management system (CMS)
that enables you to build and manage
your own website using just your web
browser. Best of all, it’s completely
FREE.
23. 6
Social Media
Optimization(SMO)
SMO is the technique to promote your
product, build a brand on various
social channels.
Social Channels includes video sites
like YouTube, Social networking sites
like Facebook, Twitter, Social
bookmarking sites like Stumble Upon,
Reddit and many more.
24. 7
Video Marketing
Video marketing can be
used for everything from
building customer rapport,
to promoting your brand,
services or products.
25. 8
Online Display
Marketing
Display advertising (banner
advertising) is a form of
advertising that conveys a
commercial message visually using
text, logos, animations, videos,
photographs, or other graphics.
Display advertisers frequently
target users with particular traits to
increase the ads’ effect.
26. 9
Mobile
Marketing
Mobile marketing is a multi-
channel, digital marketing
strategy aimed at reaching a
target audience on their
smartphones, tablets, and/or
other mobile devices, via
websites, email, SMS and MMS,
social media, and apps.
Mobile
Marketing
Text (SMS)
promotions
Mobile
Display
Marketing
Mobile
optimized
Sites
Mobile
Apps
Mobile
Coupons
Location
Based
Promotions
Mobile
Payment
27. Shopping
Marketing
10
Google Shopping Ads also
known offer online
marketers and e-retailers an
excellent platform to
showcase their products,
reach out to their audience
and increase their brand’s
visibility.
28. Social Media
Marketing(SMM)
Social media marketing is a long-term
process, where we concentrate on
posting updates, social media
campaigns, social media customer
services, and branding activities.
Even though, many of you might
consider SMO as a part of SMM, but the
fact remains, SMM starts when SMO
ends.
11
29. 12
Google
Analytics
Affiliate marketing is one of
the most popular ways
people make money online. It
is a strategy where an
individual partners with a
business in order to make a
commission by referring
readers or visitors to a
business’s particular product
or service.
Google Analytics is the most
popular tool you can use to
measure those visitors.
To track a website, Google
Analytics uses a small snippet of
JavaScript code. You'll place this
code on every page of your website
and when a user arrives, the code
comes alive and starts to collect
data on how the user engages with
your site.
30. 13
Email Marketing
Basically the use of email to
promote products and/or
services. But a better email
marketing definition is the use of
email to develop relationships
with potential customers and/or
clients.
32. 14
Ecommerce
Marketing
Ecommerce marketing is the process
of driving sales by raising awareness
about an online store's brand and
product offerings.
This is one of best opportunity to
start your business online.
34. 16
Conversion Rate
Optimization
Conversion Rate Optimization (CRO)
is a system for increasing the
percentage of visitors to a website that
convert into customers, or more
generally, take any desired action on a
webpage.
35. 17
Blogging
A blog is a website that consists of
entries called posts that appear in
reverse chronological order with the
most recent entry appearing first,
similar in format to a daily journal.
Blogs typically include features such
as comments and links to increase
user interactivity.
36. 18
Google
AdSense
Google AdSense is a program run
by Google that allows publishers in
the Google Network of content sites to
serve automatic text, image, video, or
interactive media advertisements, that
are targeted to site content and
audience.
These advertisements are administered,
sorted, and maintained by Google.
They can generate revenue on either
a per-click or per-impression basis.
37. 37
19
Affiliate
Marketing
Affiliate marketing is one of
the most popular ways
people make money online. It
is a strategy where an
individual partners with a
business in order to make a
commission by referring
readers or visitors to a
business’s particular product
or service.
38. 20
Online Reputation
Management
Online Reputation Management (ORM)
deals with everything about your
company’s brand in the online
community. This community includes
the entire web – search engines,
forums, blogs, news sites, social
networking sites.
How you look online directly impacts
your career. Negative items showing up
online can damage your career
whereas having a positive online
reputation leads to career
opportunities.
39. 21
Freelancing
The Freelance Bidding
module enables you how
to get work from the
freelance market. Whether
you want to get projects
online on the basis of SEO,
content writing, PPC, SMM
you will get all kind of
work.
40. 22
Bidding
Bidding is a process in which
applicants are required to
compete with other
applicants for a job
position that has been
posted by an employer or
organization.
41. Interview
Preparation
Sessions
23 Learn how to tackle interview
Understanding Interview Dynamics
Getting the Most of your Interview Preparation
How to impress interviewer with your decent answers
Making the Right First, Second or Third Impression
Understanding the Dynamics Around the Table
Handling Difficult Interview Questions