The video edits quickly to the beat of the song using rhythmic editing. At the beginning, the editing is slower to build anticipation, but increases as the band starts playing to feel more upbeat. Shots of the engaged audience at the live performance add to the lively feel. The male band members are portrayed as practical through their skilled playing of instruments. Product placement in music videos aims to increase sales by associating brands with bands and their fans through endorsed products suited to the genre and audience.

2. The editing for this video is fast and is cuts to the beat of the song.This is called rhythmic editing.
Rhythmic editing is a common technique is typical used in this genre of music.
At the beginning of the song before the band starts playing the editing is slow which create a
sense of anticipation which is what the bands fans will be feeling. However as the band starts
playing the frequency of the cuts increases which make it feel more upbeat and energetic. In
addition to this the camera shows shots of the audience during the live performance which gives
it a more upbeat feel as we see the audience enjoying the music.

5. Trevor Millum studied how men are represented in the
media. From his research he found out that men are
represented either as:
 Seductive
 Carefree
 Practical
 Comic
 Catalogue
The this music video the band members which are both male
have been shown as practical.This has been represented by
them playing their instruments, which shows that they are
skilful in doing this.

6. Product placement is used in music videos to try
and increase product sells.The audience (Fans) of
the band will be encouraged to buy the product
because a band that they like is using it.
The brand of the product will be associated with
both the band and the audience, the product
could be suited to the genre of music which will
also be suited to person watching the music video.
In addition to this the product will appeal to them.