This document profiles the target audience for an indie music magazine called "M". The target audience is 16-25 year olds, mainly female, who are interested in socializing with friends and family, using social media, singing, playing instruments, and listening to indie artists like Ed Sheeran and Lana Del Rey. Specifically, the profile describes a 16 year old female named Ellysha who loves listening to indie music with friends, attends school and is hardworking but also enjoys going to concerts and festivals in her free time.

1. By Samantha Harris

2. TARGET
AUDIENCE
INTERESTS:
• Going out with friends and
family
• Socialising on social media
• Singing
• Playing instruments
• Listening to indie music
• Likes Ed Sheeran, Lana Del
Ray etc.
GENDER:
• Male and female
• Mainly more aimed at
females.
80% female, 20% male
AGE:
• 16-25
• Would be in
higher education
e.g. A-Levels,
University.
APPEARANCE:
• Wears quite unique pastel clothes.
• Likes to accessorise
CHARACTERISTICS:
• Outgoing
• Talkative
• Hardworking
• Sociable
• Confident
• Funny
• Loves meeting
new people
• Has respect for
others

3. Ellysha is a 16 year old female at Haydon School Sixth form who loves to listen to Indie
music with her friends. She has recently started Sixth Form and it learning psychology
and is on her summer holiday. She likes to go out with her friends and family, her
favourite thing to do is to go out to gigs, festivals and concerts, when she can she listens
to music but is also very dedicated to her work at sixth form. She started to gain interest
in Indie music when she went to a Ed Sheeran concert with her friends. She has recently
discovered a new Indie music magazine called ‘M’