Analysis of clothing sector

1. Analysis of Clothing Sector
AAKRISHTI MISHRA (301)
LALITA CHAUHAN(316)
SAHIL KHANNA (331)

2. Stores Visited

3. Allen Solly
(I Hate Ugly My World. My Way)
• Created By William Hollins & Co. In 1744 Nottingham, England.1990,
• Taken Over By Madura Garments Which Launched It In India In
1993.
• Targets The Section Young Consumers Who Want To Create Their
Own World & Style Apart From 40+.
• Brand Broke The Rules Of Formal Workplace Dressing.
• Introduced Friday-dressing
• Uncrushables – A Wrinkle-free Garment.
• Allen Solly Junior,( 4 Years To 12 Years).
• Women’s Formal Wear In 2001 & Latter Brought Casual Chic
Collection For Women.

4. VAN HUESAN
World’s largest T-shirt company
• Founded In 1881.
• Known For Stylish, Affordable & High Quality T-shirts.
• Brand Entered The India Market In 1990.
• Was Focusing On The Evolving Fashion Needs Of Professionals.
• India’s Most Preferred Lifestyle Brand For Men And Women.
• Worlds Largest Professional Network.
• Has About 250 Million Members In More Than 200 Countries.
• Use Of Social Media To Precisely Target The Young Professionals.
• Cheap And Effective Method Of Campaign.
• Innovative Linkedin Campaign To Engage With Fashionable Professionals.

5. NEXT
The Oldest Company In The Group
Trading For Nearly 150 Years
• Created In 1982 – At The Time A Revolutionary Retail Concept, Presenting
Coordinated Collections Of Own Branded Women-wear And Accessories
In Boutique-style Shopping Environments.
• The Brand Was Considered Aspirational Yet Affordable, With An
Appealing Combination Of Distinctive Style, Good Quality And Value.
• Addition Of Menswear (1984), Home Interiors (1985) And Children-swear
(1987)
• In 1988, The Launch Of The NEXT Directory
• In 1999,introduced Is Online Version Of The Directory At Www.Next.Co.Uk

6. S.NO/ COMPANY'S VAN HEUSEN ALLEN SOLLY NEXT
FORMAT Retail Retail Retail
HEAD OFFICE Bengaluru Bengaluru Bengaluru (UK BASED)
NO. OF OUTLET 90-110 175+ 6
NO.OF SUPPLIER 1(Madura Garments) 1(Aditya Birla Group) 1 (UK)
AREA OF OPERATION All Over India ALL OVER INDIA North and South
MERCHANDISE MIX
Locality and Target
Customers LOCALITY,PROFIT Image, Target Customers and Profit
SUPPLY CHAIN
Mfg-> Warehouse-> Direct
retail
Mfg-> Warehouse->Outlets(retail)> Small
Stores Direct Supply
BASIC MARKETING
STRATEGIES
Newspaper,Online and
Celebrity Promotion
TVC, Events, Billboards, Seasonal
Discounts, NewsPaper, Value Pricing
In Store signage, Mall marketing,
mass marketing
ADVERTISEMENT
STRATEGIES Online and newspaper ONLINE & FLYER/Pamphlets/Stalls FLYER/Pamphlets/Stalls
Conclusion

7. S.NO/ COMPANY'S VAN HEUSEN ALLEN SOLLY NEXT
PRICING STRATEGIES
CUSTOMER
ORIENTED,COMPANY
POLICIES
COMPANY POLICIES, CUSTOMER
ORIENTED COMPANY POLICIES
BRAND AWARENESS
ACTIVITIES
Celeb Promotion,Seasonal
offers,Cards Online Offers,EOSS,DIS.COUPONS
Season launch, festive offers, end of
season sale
INVENTORY STRATEGIES Weekly, Product Specific WEEKLY & Fortnightly Monthly
SALES CYCLE
Demand and Supply Basis,
Automative(online) reports
AUTOMATIVE REPLENISHMENT, Manual
Purchase Offers UK>India(Bengaluru)>Delhi
LAYOUT & AREA
TOTAL:1600SQ/FT, No stock
store TOTAL: 1400SQ/FT TOTAL: 1823SQ/FT
MONTHLY AVG. SALES 1.5 MILLION 1.5 MILLION 50 lacs
AVG. FOOTFALL Around 50 40-50 daily 50 - 70daily
DAILY SALES
Weekly 25-30, Weekends
45(Avg), Festive sesons
50(Avg) Weekdays 20 to 30, Weekends 25 to 45
Weekdays 40 to 50, Weekends 70 to
100
NO. OF BILLS 25 AVG. 20 to 30
20 to 30(weekdays), 30-
50(weekends)
MARGIN 35-37% AD 30% AVG Not fixed
Conclusion