The document provides information on several Indian clothing brands, including their heritage, target groups, and brand positioning. It discusses Louis Philippe, Van Heusen, Allen Solly, Peter England, and People, outlining each brand's history and focus. Key details are highlighted around the brands' target demographics, product offerings, and messaging.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
This is a Brand Management project made in the Year 2006 in association with Gini and Jony. There was a three Tire Brand startegy which was applied post extensive primary research work. It may be of use as a sample guidelines and anything that you may require it for in your college.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
This is a Brand Management project made in the Year 2006 in association with Gini and Jony. There was a three Tire Brand startegy which was applied post extensive primary research work. It may be of use as a sample guidelines and anything that you may require it for in your college.
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...Srishti Raut
A market research project conducted to understand the favourability of the consumer towards the recently launched western wear brand of Fabindia - Fabels
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA
Attending a wedding is always fun and the most amazing part is – getting dressed up! Let us help you to find a gorgeous suit-set which you can flaunt to your friend’s wedding. Here are a few. You can buy these all or anyone you loved directly from the link attached to the images
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...Srishti Raut
A market research project conducted to understand the favourability of the consumer towards the recently launched western wear brand of Fabindia - Fabels
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA
Attending a wedding is always fun and the most amazing part is – getting dressed up! Let us help you to find a gorgeous suit-set which you can flaunt to your friend’s wedding. Here are a few. You can buy these all or anyone you loved directly from the link attached to the images
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 10 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its 700 & more stores, employing over 6500 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Automobile Industry in India, ATL & BTL Marketing spend, Luxury Car Market, Mercedes-Benz, BMW & Audi India analysis, Key Opportunities for marketers and Indian Consumer in 2015, Passenger car market, Commercial vehicle market, women as a consumer, auto component industry in India,
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Madura Case Study
1. Louis Philippe
Van Heusen
Allen Solly
Peter England
People
Planet fashion
The collective
Esprit
Mayank Dixit
2. • A US $35 billion corporation.
• 133,000 employees, belonging to 42 different
nationalities.
• The Group has been ranked Number 4 in the
Global 'Top Companies for Leaders' survey. and
ranked Number 1 in Asia Pacific for 2011.
• Over 60 per cent of its revenues flow from its
overseas operations.
• The Group operates in 36 countries.
3. Global India
The world's largest aluminum A top fashion (branded apparel)
rolling company and lifestyle player
No.1 in viscose staple fiber The second-largest producer
Biggest producer of primary of viscose filament yarn
aluminum in Asia The largest producer in the
Among the top 10 cement choler-alkali sector
producers globally Among the top three mobile
The No.1 producer of carbon telephony companies
black in the world A leading player in life
Fourth-largest producer of insurance and asset management
insulators in the world Among the top two
Fifth-largest producer of acrylic supermarket chains in the retail
fiber in the world business
Among the best energy efficient Among the top
fertilizer plant 10 BPO companies
4. @ brand which has revolutionized India's
readymade apparel and retail market…
5. @ name that is synonymous with
panache and modernity…
6. @ brand that personify style, attitude,
luxury and comfort…
7. Milestone
Acquisitions
of world Allen Solly Louis Philippe
rights over launched in launched in
Peter England India India
2000 1993 1989
2001 1997 1990
- Planet Fashion Peter England Van Heusun
launched launched in launched in
- Launch of Allen India India
Solly Women
- Aditya Birla
Group acquires
Madura
8. Milestone
-Peter England
Van Heusun launches Elite Esprit
India Men’s - Louis Philippe launched in
Week launches LP India
2009 2007 2005
2011 2008 2006
- Van Heusun Women -Louis Philippe -Van Heusun
announces Nargis Fakri Launches Women
as Brand Ambassador Luxure launched
-Van Heusun Sports - Launched The - V Dot
Launched Collective launched
- Louis Philippe Cup,
India’s top professional
Golfers Cup
9. The Brand
Brand: Louis Philippe(brand Louis Philippe took birth in
United Kingdom in 1965), the $100-million super-
premium menswear brand from Aditya Birla Group ,
has diversified into men's formal, semi formal, luxury
wear.
Heritage: Louis Philippe draws its inspiration from the
era of King Louis Philippe of France known as the
Citizen King for his generosity of spirit and his
appreciation of the arts.
Sub brands:
LP - The sports face of Louis Philippe
Luxure - Louis Philippe’s passion for sophistication is
seen through its luxury brand `Luxure’.
10. Target Group
• Geographic- Metros, Key Urban Metros
• Demographics- 1. Louis Philippe- Male 25-45 years, 2.
LP- Male 16-29 years
• Socio-Economic- 1. Louis Philippe- Young to middle age
level Executives who are ‘achievers in life’ 2. LP- the
brand targets the younger ones who are on their ‘way
to success’.
• Behavior- Usage pattern 1. Louis Philippe- Formal
work wear 2. LP- Sports & Casual wear
• Needs- 1. Louis Philippe- elegance, class, status, and a
lifestyle that is distinctly majestic and opulent. 2. LP-
cool, spirited and driven by a superior level passion.
• Brand Positioning-1. Louis Philippe- It is a mélange of
comfort, perfection and elegance. 2. LP- Louis Philippe
is for those who desire to make a mark in this world
and yet, wouldn't compromise on either the fun or the
values en route.
• Our Solution:
11. The Brand
Brand: A premium lifestyle brand, Van Heusen
assiduously follows the company mandate; fashion
for the corporate world, diversified into men's
formal, semi formal, sports, club wear & women’s
formal & casual wears.
Heritage: Moses Phillips begins selling hand sewn
shirts from a small wooden handcart, laid down the
foundation of brand Van Heusen.
Sub brands:
Van Heusen Woman - The line captures Women many
facets, and offers her a classy, fashionable
wardrobe.
V Dot - Its inspired by the Club Bling, glamour and
music.
12. Target Group
• Geographic- Metros, Key Urban Metros
• Demographics- 1. Van Heusun- Male 25-45 years, 2. Van
Heusun Female– 25-35 years 3.V Dot- Male 18-34 years
• Socio-Economic- 1. Van Heusun- Successful, sophisticated,
erudite, multi-faceted working professional, 2. Van Heusun
Female– One who is dynamic, well-educated, ambitious and
intelligent. 3.V Dot- One who had disposable income and
the attitude to go with it.
• Behavior- Usage pattern 1. Van Heusun- Formal work wear,
2. Van Heusun Female– Formal & Casual wear 3.V Dot- Club
wear
• Needs- 1. Van Heusun- Elegance and style are not just fads,
but a philosophy., 2. Van Heusun Female– She lives life on
her own terms, and is poised and feminine. 3.V Dot- Edgy,
not reckless, fashionable, not flippant, youthful, not
juvenile.
• Brand Positioning- Now positions itself as a lifestyle cum
corporate wear brand offering apparels for all occasions, be
they formal or casual.
• Our Solution:
13. The Brand
Brand: It is one of India's most popular, vibrant, upbeat
work wear and easily recognised brands in the
branded premium apparel segment. Allen Solly’s
recall with Friday Dressing is clearly the strongest.
Heritage: Brand Allen Solly, part of William Hollins &
Co. Ltd, was born in 1744 (UK). The philosophy of
the brand is to deliver something unconventional
and out of ordinary.
Sub brands:
Kids Wear Special Collection - Allen Solly Kids Wear
Special Collection is designed especially for the
funky, uber-cool, stylish kids.
14. Target Group
• Geographic- Metros, Key Urban Metros
• Demographics- Male/Female 22-40 years
• Socio-Economic-.Young professionals/entrepreneurs
who are ahead of the curve, open to experiments and
believe in looking distinct.
• Behavior- Usage pattern- Work/Sports/Casual Wear
• Needs- upbeat, relaxed effortless, vibrant, colorful and
stylish
• Brand Positioning- The brand’s core positioning will
broaden the meaning of Fridays by emphasizing its
spirit defined as upbeat, relaxed and effortless
without ever losing sight of the target. It advocates
the need to “lighten up the workplace”.
• Our Solution:
15. The Brand
Brand: Peter England is universally accepted amongst its
millions of consumers for its standardized fits, superior
quality, wide range and 'fashion-right' styles in its
segment (mid price).
Heritage: Peter England etched its beginnings in the
Ireland, in the summer of 1885. The brand's debut was
inspired by the midst of conflicts and the shadow of
the Great War was looming over the United Kingdom
(the British war ministry placed an order with Peter
England to outfit the troops being sent to fight in the
Boer War).
Sub brands:
Peter England Elite – It offers a premium and
internationally styled collection inspiration from
European designs while blending them with the Indian
sensibilities.
16. Target Group
• Geographic- Metros, Key Urban Metros, ROUI
• Demographics- Male 20-32 years
• Socio-Economic- Sec B+, B mid-priced value for money
range, and its for young men in the early years of their
career/young office-goers and dynamic entrepreneurs, high
on ambition, attitude and spirit.
• Behavior- Usage pattern Formal work wear, Weekend Casual
wear
• Needs- The Peter England Elite consumer has an assured
sense of self confidence and works with ease and success
despite the fact that he is unassuming and unpretentious.
He believes in himself and is proud to be who he is.
• Brand Positioning- Beginning of good things is the tagline
and pictured as a honest brand image.
• Our Solution:
17. The Brand
Brand: People a fashionwear brand offering international
and fusion styles to the family at an affordable price.
Originally part of the popular Peter England brand, it
broke away to develop its own distinct identity in
2009.
Brand Ideology: People was born of a fashion idea where
classic styles meet and complement a modern global
outlook, transcending the cultural divide between
east and west. Highly inspired by global colours,
customs, and celebrations, the People range is
practical, affordable, and trendy, without being
confined to fashion diktats.
18. Target Group
• Geographic- Metros
• Demographics- 18-32 years Men/Women
• Socio-Economic- practical, and trendy, without being
confined to fashion diktats
• Behavior- Casual & Sports Wear
• Needs- Express individuality, create own look by
exploring various possibilities, and of not blindly
conforming to trends
• Brand Positioning- It is not about cutting edge, but
about being secure, confident and relaxed with friends
and family.
• Our Solution:
19. The Brand
Brand: The Collective’ is a super-premium lifestyle
retail chain, a first of its kind retail concept, the
brand has seen a host of international apparel and
accessory brands made a foray into the country for
the first time.
Brand Ideology: The Collective continually provides
product and service excellence that would help
educate, update and shape the wardrobe of the
urban Indian.
Brand Offering : Armani Collezioni, Polo Ralph Lauren,
D&G, Hackett, Fred Perry, Hermes, Mont Blanc,
Puma Black Label, Church’s shoe, Momo Design,
DVF, Rock and Republic, True Religion, Alice + Olivia,
Lulu Guinness, Rohit Gandhi and Rahul Khanna.
20. Target Group
• Geographic- Metros (Delhi, Mumbai, Bengaluru & Pune)
• Demographics- Age group of 25-34 accounts for 52%. Age group
between 35-44 accounts for the next 20% and the small 14% is
in the age group of 45-50 years. So, the core TG is in the age
group of 24-35 years who is an Entrepreneur or an Industrialist.
• Socio-Economic- 59% customers are entrepreneurs, industrialist
and a SME kind of a profile. 29% is corporate and 11% is IT’s and
BPO and the balance is the small other components.
• Product- Apparel, Accessories, Made-to-measure, Product care
services and Lifestyle services.
• Behavior- Formal to Semi Formal to Casual to Denim to Active
• Needs- Express individuality, create own look by exploring
various possibilities, and of not blindly conforming to trends.
• Brand Positioning- The Collective is positioned as the
aspirational brand for the discerning Indian.
• Tagline- Expect the Unexpected
• Our Solution:
41. TVC
Allen Solly came out with a TV
Commercial for the first time in India
last year- Friday Dressing campaign
“Adios Stressing, Hello Friday
Dressing”.
The new commercial broke
ground in apparel advertising
space, the tone was candid and
the music was rendered through A
Cappella form of music (where all
the instrumentation is done by
human vocal chords and the music
is composed entirely by human
voices).
http://www.youtube.com/watch?v=3O_OIZPLs5s&feature=plcp
42. Marketing Campaigns
• Allen Solly known for its path-breaking and aspirational advertising
campaigns.
• Allen Solly has always wowed the consumers by releasing advertising
campaigns that are stylish, differentiated (communicating the
unconventionality quotient), unisex and completely lifestyle-driven.
• The brand’s core positioning will broaden the meaning of Fridays by
emphasizing on its spirit defined as Upbeat, Relaxed and Effortless
without ever losing sight of the target.
• All the campaigns advocate the need to Lighten-Up the Workplace.