This document discusses marketing concepts including exploring customer needs, creating offerings to meet those needs, and delivering those offerings better than competitors. It also discusses marketing strategies such as branding, product development, market segmentation, brand equity, and candidate positioning based on leadership image and perceptions.

2. “Marketing is the science and art of
exploring, creating, and delivering
offerings better than the competitors to
satisfy the needs of a target market at
a profit.”
MARKETING

6. BRAND BJP INC AAP 3RD FROUNT
PRODUCT MODI RAHUL GANDHI KEJRIWAL MULAYAM
LOGO
SEGMENTATION MASS
SEGMENTATON
BRAND EQUITY
POTISIONING
1 2 4 3

9. Candidate Positioning
Leadership
(strong)
(weak)
Image
positive
Image
negative