Zara is a global fashion retailer founded in Spain in 1975 that operates in over 86 countries. It designs and manufactures clothing, shoes, accessories and more for men, women, and children. Zara is known for its ability to design and produce new fashion items and get them to stores within 2-4 weeks, much faster than competitors. It produces around 10,000 new designs annually. While Zara controls its entire supply chain, its main competitors H&M and Gap outsource production. Through a vertically integrated model and rapid production cycles, Zara is able to stay on top of the latest fashion trends.

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BY : BBA -IB Sec- “A”
Sunil Kr. Ahirwar Faculty
+91-9871836819 Mr. Archisman Sen

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INTRODUCTION
ZARA is one of the world’s most successful
fashion retailers house about in 86 countries.
On the other hand ZARA is considered as one
of the greatest global fashion companies also
belongs to the Inditex as one of the greatest
groups of distribution in world.
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HISTORY & ORIGIN
 The name “ZARA” comes from “Zorba”
 ZARA established in 1975.
 ZARA was establishes by Ortega.
 In 1980, the company started its international
expansion through Porto, Portugal.
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Product Concept
• The clothing lines created are made out of
high textile quality and are carefully
designed.
• Zara product’s tend to design fashionable
products according to the actual trends.
• The finalized is carefully packaged in a
sealed box in order to keep safe when
transported
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PRODUCTS LINE & QUALITY
 Zara believes in three fundamental components such as
concept, value drivers and capabilities.
 Mainly ZARA has 3 product lines for men, women and children.
 The devise team of the Zara has skills to produce the clothes
according to the needs of the consumer at the current moment
.
 "Zara has also been described as a "Spanish success story"
by CNN.
 It is said that Zara needs just two weeks to develop a new
product and get it to stores.
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PRODUCTS & MANUFACTURE
• The company can design a new product and have finished
goods in its stores in four to five weeks
 ZARA launches and produces approximately 10, 000 new
designs yearly.
 ZARA It produces about 11,000 distinct items annually
compared with 2,000 to 4,000 items for its key competitors.
 It can modify existing items in as little as two weeks.
 50% of the products Zara sells are manufactured in Spain, 26%
in the rest of Europe, and 24% in Asian and African countries
and the rest of the world.
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ZARA’S MAIN COMPETITORS
 The H&M and The Gap Inc are the main
competitors.
 The main competitors of ZARA are “H&M & Gap
Inc” established many years ago before ZARA
establishment.
 H&M established in 1947 & Gap Inc established in
1969.
 While Zara controls its entire production chain,
Gap Inc and H&M outsource all their production.
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ZARA’S MARKETING MIX
 Product
• Zara manufactures and sells products
such as clothes, shoes, cosmetics and
accessories for men, children and woman.
Price
• Zara provides for people with lower
income so its prices are very reasonable that
everybody can afford that.
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Place
• Zara is present in about 30 countries at private
locations. There are 600 commercial stores and
Zara is selling its service through out the world.
Promotion
• Zara focuses less on advertisement based
marketing, but more on internet online marketing
opportunities as Ecommerce strategy, social
media and online shops.
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SWOT ANALYSIS
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CONCLUSION
 The basic concept of the Zara is to keep production, design and
production process which shall enable Zara to react promptly
to shifts in demands of consumers.
 Zara is a successful international retailer which, in less than 30
years.
 ZARA has transformed itself from a Spanish local brand into a
truly global brand.
 Zara has potential for the sustainable growth because of its
capability and competitive advantage to experience the
challenges of fashion industry.
 It is advisable to the Company that they should continue to
innovate and re-invent themselves to remain fresh and creative
in the fashion and apparel industry.
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