FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 10 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its 700 & more stores, employing over 6500 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 10 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its 700 & more stores, employing over 6500 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
In these presentation I tries to make a complete discuss on about Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix & Targeting
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
15 ideas and frameworks on the art of storytelling
Allen solly (leena)
1. PRESENTED TO; PRESENTED BY;
MR. RAJESH KUMAR CHOUDHARY LEENA VEGAD
MFM 1ST
PRESENTATION ON
FASHION MERCHANDISING
2. COMPREHENSIVE STUDY ABOUT
THE BRAND
Name: Allen Solly
Launch: 1744
Take over and launch in India: 1993
Previous Owner: Williams Hollins and corporation Ltd.
Present Owner: Madura Fashion and Lifestyle, Aditya Birla Group
Stores in India: 205 Stores/98 Cities/25 States
Sub brands: Allen Solly Juniors, Solly Jeans
Solly Sports Categories: Shirts, trousers, Denims- Shirts, suits, shorts,
skirts, dresses, capris, jeggings, accessories such as belts, ties,
portfolio bags, handbags, handkerchiefs, socks, cufflinks, etc.
5. Merchandise Mix: The merchandises kept at
Allen Solly stores are altered every 6 months, that
is when the Autumn-Winter Collections or the
Spring Summer Collections are out.
The stores are usually divided into sections on
the basis of different segments like Men’s wear,
Women’s wear, kids wear, Accessories, Discount
sale, and a mixed sale arena.
The entire store reflects a sense of sophisticated
display of individual groups of merchandises.
6. PRODUCT MIX
Allen Solly not only aims to dress people better but
also allow them to experiment with their looks.
The fresh range of clothing has helped the
developing India come across as stylish and really
presentable.
The extreme passion with which they are building
their brand has helped the contemporary Indian
generation to develop a style that is incomparable
and quite classy.
7.
8.
9. METHODS OF SOURCING
As Allen Solly have plenty of customers, volume wholesaling is a
great way to source for products.
It stand to make huge profit margins if the products they sell at
retail prices after buying them using this option.
The profit margins will be slimmer if they also use drop shipping
as a product sourcing method.
Allen Solly uses liquidation method to buy products from
wholesalers or manufacturers as they are very eager to sell.
10. ASSORTMENT PLANNING
The following policies are important and affect the planning process:
To stock national brands or irregulars, Exclusivity of Merchandise,
Pricing, Sales Promotion, Service.
All the products are well assorted in all the stores of Allen Solly, either
it be men or women and has made a different segment and store for
kids named Allen Solly Junior.
Products of same silhouette are placed in same area like short length
shirts, suits, trousers, etc are kept in their respective rows.
Not only product variety wise but also according to its price range and
color range.
11. RANGE
Here’s the range of Allen Solly specializes in: (in INR)
Denims: 1499-4900
Kids apparel: 499-3000
Classic and formal shirts: 1200-3500
Classic and formal trousers: 1200-3499
Formal and Non-formal t-shirts: 800-2500
Footwear: 999-4999
Bags: 2000-5000
Belts: 999-2200
12. PRICING
Like any other contemporary, Allen Solly also aims to bring the best of
dressing option for Indian audience at affordable price.
Be it the size, Small, Medium, Large or Xtra-large Allen Solly has
something for people of all shapes and sizes.
The price range is also very soothing, people can buy impressive T-
shirts at an initial price of 500 INR and shirts for somewhere around
900-1200INR.
Price of Jeans, cardigans, jackets and Bermudas varies on the basis of
quality.
Pricing merchandising products is complex process that is based on
very accurate costing analysis and sales projections .
13. QUALITY
Allen Solly product comes under best 5 Indian clothing brand
according to their quality.
Customer review for its quality: The comfort of the clothing in
Allen Solly is amazing . It makes us feel very free and we can do
our works easily. The amount paid for the clothing are genuine
for its quality. The clothing are very simple and attractive.
Either formal or casuals, shirts from Allen Solly are highly quality
assured always and available in variety of colors and patterns.
14. The Concept of Friday Dressing, 1995.
This was and is the brand's core USP and has held it in good stead
over the many years. The brand not only created a category
called 'Work-Casuals' but Friday dressing went on to become
the pseudonym for free-thinking, free-spiritedness and
unconventionality at work place. In simple terms Friday dressing
symbolizes a relaxed casual entry from the busy week into the
weekend accompanied by smart and semi-formal dressing in the
21st century.
In the later years, after 1995 Allen Solly studied the market of
Indian women and identified 4 body types:
Comfort
Trim
Straight
Regular
15.
16.
17. COSTING
Costing refers to the costs used to create a product.
These costs of goods include direct labor, direct materials,
consumable production supplies, and factory overhead.
Cost Of Goods : It is the cost of Manufacturing , including all
materials , direct labor , and manufacturing overhead.
Cost of goods sold : It is calculated by adding inventory
purchases to the beginning inventory and then subtracting the
ending inventory for a specific time period .
The cost of goods include full package price charged, CMT ( CUT
, MAKE & TRIM ) Price plus cost of Material.
CMT + Material Cost + Labor + Freight cost + Taxes ( Import / GST
etc ).
18. MERCHANDISING CALENDER
The basis for all merchandising planning in apparel companies is
the Marketing calendar .
Calendar is the central mechanism from which all other marketing
schedules and all merchandising and manufacturing plans evolve .
This planning tool is the clock that drives merchandising product
development schedules , sales appointments with important
customers manufacturing planning.
Deliver the proper product mix on a timely basis .
Manufacture what the consumer wants with respect to style , quality
and cost .
19. 6 MONTH MERCHANDISING PLANNING:
Why it is important?
Done after a inventory plan, Merchandise plan
This plan is prepared for six months
Merchandise budget should be prepared in advance of
selling season
Easy to understand
Economy is changing, plan for 6 months
Flexible budgets .