This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
2. About the brand
Allen Solly is an initiative of Madura Fashion & Lifestyle, a division of
Aditya Birla Fashion and Lifestyle.
It is one of India’s largest and fastest growing branded apparel
company.
Bringing the concept of ‘Friday Dressing’ to menswear in India, Allen
Solly is known as an understated yet upbeat work wear brand.
Partnering with the most prestigious tennis event in the world, The
Championships, Wimbledon, Allen Solly’s sub brand Solly Sport offers a
collection of sports inspired clothing.
A pioneer for western wear for women in India, Allen Solly caters to the
young woman professional. Redefining work-wear for women, the chic
and fashionable range is perfect for your 9 to 5.
Allen Solly captures this transition with their range that includes
dresses, tops, tunics, trousers, skirts, shirts, shorts, suits and blazers.
With a revenue of Rs. 8,118 crore and a retail space of 7.5 million sq. ft.
(as on 31st March, 2019), it is India's first billion-dollar pure-play
fashion powerhouse with an elegant bouquet of leading fashion brands
and retail formats.
5. Apparel retail market size and growth in India
Source: IBEF
Billion
2012
17% of Organized
retail
Billion
2015
25% of Organized
retail
Billion
2022P
40% Organized retail
5
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6. Category Attractiveness:
• Men’s and Women’s casual and formal wear
category
growth in per capita consumption in apparel
showed a higher rate from 2015.
This has been witnessed in many countries and
this exponential growth happened in India
from 2015.
The higher growth categories in both men’s
and women’s beginning to see tight
competition
Slower growth may also be a result of inability
of brands to improve their value offer as per
the evolving consumer demand.
Source: Redseer consulting
7. Table shows thew turnover and the
corresponding profit margins of the top
apparel retail companies in India
considerable increase in the profit margin
from Q12019 to Q12020
We can generalize the apparel brands in
India have a average profit margin of
around 7% in their business
Profit Margin in Apparel retail
8. SEGMENTATION
8
Work casuals in bold colors, innovative fabric, and young fits for young fashion-conscious Men, women and
fashion forward kids wear.
Young fashion-conscious
women between 25-35 years.
Young fits for fashion forward
kids from 5-15
Young fashion-conscious men
between 25-40 years.
9. Targeting
Urban men of upper and upper middle class
9
Allen Solly's approach follows a paradigm of co-
creation whereby consumers are given the ability to
participate in the merchandise development process
from which they can create wardrobes in colors with
their individual tastes and desires.
10. Financials of
ABFRL:
• company is doing very well in terms of Income
growth.
• major expense of the company buying of raw
materials is the major expense of the company
followed by administrative and selling expense
• the company’s net profit was Rs.53.3 Cr and it
almost doubled to Rs. 117.9 Cr in 2018, and in 2019
the net profit of the company was Rs.321.22 Cr.
10
11. Major Competitors of Allen Solly
11
6 major competitors, their target segment price range and product mix
BRANDS Target Segment Price Range Product portfolio
Vanheusen Men, Women Rs.600-4500 Clothing, Footwear& Accesroies
Peter England Men Rs.400-3000 Clothing, Footwear& Accesroies
Arrow Men Rs.1,500-4,000 Clothing
U S Polo Assn. Men, Women, Kids Rs.1,000-4,500 Clothing, Footwear & Accessories
Louis Philippe Men, Women, Kids Rs,1,000-7,000 Clothing. Footwear & Accessories
Tommy HilfigerMen, Women, Kids Rs.1,500-8,500 Clothing, Footwear & Accessories
13. Points Of Parity:
Internationally recogonised brands
Fast fashion, trendy, run away styles for
the mass market
Value for money products
Wide variety of product offerings
Special Sizes
Points Of Difference:
Institutional sales
Very prominent advertising and clear ad
campaigns
Online sales
Diversified product lines outside of only
apparels
Handmade Collection
Redefined the idea of “Friday Dressing”
IKAT Designs
First Indian Brand-work fashion for women
Solly Sport-Lifestyle sports brand
14.
15. IMC MEDIA MIX
• Differentiating among its competitors
• Competitors: Increase the sales through the
advertisements.
• Allen Solly: Position their product in the
minds of the people.
• Importance to portrait their brand logo by
involving the presence of the Stag in their
advertisements.
• TV ADS: Targeted at different core
audiences. For example young men,
working women, kids.
• They focus on themes like Work culture,
Fitness, New Fashion Trends etcetera.
15
17. Social Media Marketing and
Print
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• Allen Solly ad campaigns are equally spread in
print as well as digital media.
• The print media has sold Allen Solly as new age
brand of comfortable formal apparels.
• Social Media: Allen Solly has 16.6K followers on
Twitter, 13.6K followers on Instagram and sizeable
1.7 billion likes on its Facebook Page.
• Though the brand sells products for men & women,
their social media content is profoundly targeted
towards women.
• Allen Solly uses a smart combination of digital
outdoor and social media that help to promote local
brands.
18. 18
• To engage their fans in meaningful
conversations and co-creation.
• This is the platform were the brand has
shown its main presence.
• Allen Solly is using the content to sell
their positioning.
• By endorsing the celebrities, who post
content wearing Allen Solly.
Facebook
19. Instagram
19
• The best thing about Allen Solly is that they
aim to sell the idea itself and not just the
product.
• The brand connect on Instagram is entirely in
line with the newly available theme.
20. Twitter
20
• Allen Solly with India’s first Twitter-
powered billboard that is spreading
shirts to the tweeting audience.
• In a colossal billboard, 52 shirts were
placed. Behind each shirt, boards were
arranged with a solenoid.
• With every tweet with a significant #, a
random solenoid would inch forward,
ultimately striking each shirt from the
billboard, right into the hands of the
lucky tweeters that were waiting under
the billboard to catch their prize.
21. Demographics
Gender
Age Group
75.5%
21
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51.548.0
0.5
Gender
Female Male prefer not to say
Female- 52% , Male – 48%
1.0
50.5
37.0
8.5
1.0 2.0
Age Group
below 18 years 18-25 years 26-35 years
36-45 years 46-55 years above 55
24.5
75.5
Allen Solly Users
no yes
Allen Solly users
22. Allen Solly Products used or owned by the respondents
22 ADD A FOOTER
9/17/2020
71
28 26
79
18
22
1 0
0
10
20
30
40
50
60
70
80
90
Clothing Footwear Accessories
Gender Vs Allen Solly products
Female Male prefer not to say
0
78
58
12
1 21
9
28
8
0 00
23 21
3
0 1
0
10
20
30
40
50
60
70
80
90
below 18
years
18-25 years 26-35 years 36-45 years 46-55 years above 55
Age Vs Allen Solly Products
Clothing Footwear Accessories
23. Reasons for Allen
Solly brand
preference by
customers
23
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1
1
3
11
10
11
12
17
28
24
47
46
52
39
68
94
93
84
86
84
76
114
76
80
57
57
49
70
0 50 100 150 200 250
Brand Awareness
Preminum Feel
High Quality
Recommend to friends
Money
Repeated Purchase
Pride
Very Stongly Disagree Disagree Agree Strongly Agree Very Strongly Agree
0
1
4
4
4
2
2
5
3
26
22
2
1
15
19
22
52
50
29
17
33
91
82
63
80
87
81
56
85
92
55
44
78
99
94
0 50 100 150 200 250
Allen Solly
Vanheusen
Peter England
Arrow
USPA
LP
Tommy Hilfiger
Very Unssatisfied Unssatisfied Satisfied Fairly Satisfied Very Satisfied
Satisfactory level for
different brands
24. Advertisements
viewed by
respondents on
different
platform
9/17/2020
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74
72
19
26
4
3
2
0 10 20 30 40 50 60 70 80
TV
Social Media
Newspaper
Magazine
Outlets
Billboards
Word of Mouth
1
5
9
1
34
2
11
39
49
6
87
10
63
76
78
51
50
76
125
78
64
142
23
111
0 50 100 150 200 250
Aestheics
Brand
Fashion Sense
Quality
Advertisements
Durability
Extremely Not Important Not important Important Very Important Extremely Important
Customer
preferences
while
purchasing
apparel
26. DATA INTERPRETATION
ANOVA – To examine the satisfactory level of different
brands (Allen Solly, Vanheusen, Peter England, Arrow,
USPA, LP, Tommy Hilfiger) among different gender.
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• There is a variance in satisfactory level for
Aleen Solly among different gender. Women
has higher satisfactory level than men for
Allen Solly products.
• Null hypothesis is rejected by Allen Solly.
• For the rest of the brands there is no
variance among different gender.
27. DATA INTERPRETATION
ANOVA –To identify the reasons for preferring
Allen Solly among different gender.
Premium Feel – There is variance in preferring Allen
Solly among different gender for premium feel. The
women audience gets a premium feel while using
the brand Allen Solly when compared to men.
Null Hypothesis is rejected by premium feel
27
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28. 9/17/2020
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Mind Map
Respondents were asked about the first thing that comes to their mind when they here “Allen Solly”. The
figure shows the Mind Map.
29. Summary
Allen Solly has extremely strong brand awareness,
Allen Solly logo has instant brand recognition among
users and non-users
Allen Solly TOMs include sense of pride, quality, class
etc.
Customers are most influenced by past experience,
friends and family.
Among the respondents repeated purchase was low
for Allen Solly
29
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30. Recommendations
Increase Products in Men’s
category
Women’s accessories include laptop
bags, purses but Men’s accessories
only have wallets and belts.
Equally appealing communication
strategies for both men and women
Focus on Sustainable Products
The company should follow a
sustainable business model especially
at a time of crisis like this.
30
Designer Collaboration
Should collaborate with international
designers to bring more vibrant designs
into the market
