Allen Solly was founded in 1744 and was acquired by Aditya Birla Group in 2001. It launched office apparel like colored shirts and khaki trousers that became very popular. It has over 200 outlets in India and plans international expansion. It aims to allow customers to experiment with styles at affordable prices while maintaining quality. It promotes through brand ambassadors and positive campaigns.

2. Allen Solly was founded in 1744 by William
Hollin and Co Ltd. The brand was bought in the
90’s by a company called Madura Garments.
Madura Garments was a part of Madura Coats
and a big producer of threads. Aditya Birla
Group acquired Allen Solly in 2001.
Allen Solly comes into the market with the
hit idea of “Friday Dressing”. Allen Solly
launched office apparels in colored shirts
and Khaki trousers which became a prompt
hit. A brand tagline “My World, My Way”
was formed to show the brand’s new trend.

3. 1. The brand is present in more than 50 countries
2. In-house and experienced design and product
teams are available with Allen Solly.
3. Premium fashion and international fashion also
available
4. Work casuals in bold colours, innovative fabric and
young fits
5. Strong Management team also is strength to the
company

4. 1. Global penetration is limited as
compared to a few other international
brands
2. Presence of Indian and international
brands offers more offering to
customers therefore high brand
switching.

5. 1. Digital initiatives and plans to spend
significantly on it over the next few
years.
2.The brand can diversify into emerging
markets and also consider of expanding
into other countries or sectors.

6. 1. New technology coming in might
pose threat
2. Similar patterns and verity
available at lesser price with other
brands pose a threat.
3. Local market may offer similar
patterns at a lesser price although
discounting on the quality.

7. The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand
or product in the market. The 4Ps make up a typical
marketing mix - Price, Product, Promotion and
Place. However, nowadays, the marketing mix
increasingly includes several other Ps like
Packaging, Positioning, People and even Politics as
vital mix elements.

8. • Allen Solly not only aims to dress people better but also
allow them to experiment with their looks. The fresh
range of clothing has helped the developing India come
across as stylish and really presentable. The extreme
passion with which they are building their brand has
helped the contemporary Indian generation to develop
a style that is incomparable and quite classy.
• The quality apparel and unique range are the basic
reasons behind the enormous popularity.

10. Aditya Birla Group is a known name in India and its sub-continent hence the
brand expansion is quite easier and comes naturally to Allen Solly. Allen Solly
follows a unique model of brand expansion and values outlets and mixed
stores equally. The apparels can be located in Malls as well as Retail Stores.
The extreme passion with which the business is built is addictive and very
much congenital; it rubs off people and inspires them to do better and better
in life.
The brand has more than 200 outlets in India itself and with
the plans of International Expansion; the number is going to
increase very soon. The impeccable branding and the
impressive clothing products are what attract most
customers to the retail outlets of Allen Solly. With the rise of
Ecommerce, you will also find Allen solly clothes being sold
online in huge quantities.

11. Like any other contemporary, Allen Solly also aims to bring the best of
dressing option for Indian audience at affordable price. Though the
enterprise follows a unique discounting algorithm and attracts
audience but the quality service and products are here to stay.
A normal Indian citizen can really cash on to his style options
with the limited amount of money in his or her pocket by
visiting Allen Solly. Be it the size, Small, Medium, Large or
Xtra-large Allen Solly has something for people of all shapes
and sizes.
The price range is also very soothing, people can buy
impressive T-shirts at an initial price of 500 INR and
shirts for somewhere around 900-1200INR.
PRIcE

12. Indrani Dasgupta, a known name from the Indian Television
Industry has embraced the position of Allen Solly girl for
quite a time. The simple idea that Allen Solly enrolls such
glamorous personality for creating brand awareness says a
lot about the promotional campaigns the enterprise believes
in.
Allen Solly has always tried to maintain a positive and classy image by
enrolling impressive personalities as brand ambassadors. The exquisite
use of available resources has helped the enterprise reach its target
and also create a positive image.With the ads and all the marketing
campaigns running, one thing we can say about Allen Solly is that, it is
here to stay and help India dress better on every occasion.
PROMOTION

14. THANKS