Final presentation of retail management on jafferjees.. presented by Kubra Abdul Wahab Baloch presented to Sir Hassan Ahmed

1. SIR HASSAAN AHMED
BY: KUBRA BALOCH
BENAZIR BHUTTO SHAHEED UNIVERSITY
BBA 4TH BATCH

2. CONTENTS
■ Introduction
■ Vision and mission
■ Objectives
■ Type of Ownership
■ Retail format
■ Retail image mix
■ Displays
■ Space mix
■ Merchandising
■ Supply chain process
■ Retail marketing strategies
■ Customer service
■ Future outlook

3. INTRODUCION
■ Jafferjee’s, an exclusive name in leather products,
blends fine leather and refined accessories to bring
an exquisite collection.
■ For over a hundred years, Jafferjee's has been
producing quality leather products .
■ Jafferjee's established itself in Quetta as a
manufacturer of leather goods, horse saddles and
boots for the armed forces in particular
■ Expanded their business by adding furniture to thei
rproduct line, and by opening a retail outlet in
Karachi.
■ Currently, Jafferjee's has 4 branches. 3 of them
are established locally, and the fourth one is in
Dubai.

4. Vision and Mission
Vision:
To preserve and strengthen our position as market
leaders by expanding and creating new markets for our
products.
Mission:
To continually innovate and provide products of
uncompromising craftsmanship.

5. OBJECTIVES
■ To provide quality leather goods
to the upper class of our society.
■ To preserve their position as
market leaders through
unparalleled customer services and
incomparable value of the
products.
■ To have our name ‘Jafferjees’
synonymous with value and as
responsible corporate citizens.

6. TYPE OF OWNERSHIP
■ Family owned business.
■ Originally started by
Jafferjee's and then carried
on by his son Tahir Ali Quetta
Wala.
■ The business is now owned by
two brothers Imtiaz and Arif
Quetta Wala and their cousin
Arshad Quetta Wala.

7. COMPETITORS
Two main competitors:
■ HUB LEATHERS
■ TRADITIONS

8. RETAIL FORMAT
Store location :
■ Mehran heights (Clifton Karachi)
■ Park towers
■ Tariq road
■ Lucky one mall
■ Dubai
■ Lahore

9. Retail Image Mix
Employee type and density
Fixture visual type and Density
Merchandise type and density
Odour type and density

10. Space Mix
■ Effective retail space
management
■ Floor space management
■ The circulation plan

11. Merchandising
■ For women
■ Travel goods
■ All and sundry categories
■ Business categories
■ Inventory shrinkage

12. Retail Marketing Strategy
Branding
Jafferjee's offers quality at its best at affordable prices for the niche
market of Pakistan
■ The upper class.
■ Upper middle class
■ Corporate sector
■ Celebrities
■ Politicians
Store positioning
■ Speciality store

13. Retail
Marketing
Mix
Product offerings
■ Diverse products
Place
■ Mehran Heights, Park Towers , Lucky One Mall and Tariq Road
Price
■ Jafferjee's prices their items at maximum retail price. Customers buying
in bulk are offered considerable discounts.
People
People to serve
■ That are affordable
People that serve
■ Jafferjee's train their employees in such a way that they provide
assistance and help buyers in making their purchase decision.
Presentation
■ Jafferjee's groups their products and services in an exclusive splendor
and attends to its customers on personal basis

14. Advertising
Jafferjee's rarely advertises
publicized by the media
communicate the proposition of the entire store through personal selling.
Recently, Jafferjee's was given coverage in Brand Zone, a program by Business Plus.
The main reason for not advertising is the limelight and hype that prevails when heavy
marketing campaigns are initiated
They are just dependent on their website for smallAdvertising,

15. Customer Relationship
Management
Integrating systems and policies based on customer
friendliness.
By incorporating a customer-centered culture.
By giving first priority to their customers.
By allowing their customers to express their views through
comment cards.

16. Future Outlook
■ Jafferjees is perceived to be the best quality leather
goods provider.
■ Over the years, Jafferjees has been successful in
building a brand name and image by delivering the
benefits promised to the customers.
■ However, we feel that by adapting different modes of
advertising Jafferjees can communicate the brand image
more clearly, creatively and effectively. It will also help
them to reach to a larger audience.
■ Jafferjees is not involved in any kind of research. If in
future they plan to focus on customer relationship
management, they need to indulge in in-depth research so
as to identify the needs and desires of their target
market.
■ Jafferjees plans to expand further by opening an outlet
in Lahore, and in other parts of the world, to give itself
the maximum exposure. It also has plans to introduce
customer loyalty programs to further strengthen its
relationship with its loyal customer.