Stylo Pvt Ltd is a Pakistani footwear company founded in 1974 that has grown to become one of the largest women's shoe retailers in Pakistan. It started with a single store in Lahore and has expanded to 87 retail outlets across 52 cities. Stylo's mission is to produce fashionable footwear and its vision is to expand internationally. It manufactures shoes, jewelry, purses and makeup from factories in Lahore, Karachi and Islamabad. Stylo faces intense competition from other women's footwear brands in Pakistan like Metro, ECS, Borjan and Starlet.

3. PRESENTERS
 Osama Bin Hassan 118
 Hafiz Asad Ahmed 110
 Abdul Moeed 109

4. Acknowledgement
• First of all I thank ALLAH Almighty, who gave us
power, wisdom and ability to complete the task
which was assigned to us.
• I’m also grateful to our Course Instructor
Professor Mudassar Rawn, who gave us an
opportunity to explore and polish our skills.

5. COMPANY INTRODUCTION
Name: STYLO Pvt Ltd.
Address: 161-M QUAID E AZAM
INDUSTRIAL ESTATE,KOT LAKHPAT ,
LAHORE

6. COMPANY INTRODUCTION &
SUCCESS HISTORY
• Stylo started in 1974 by Mr. Azhar Siddiqui with the amount of Rs.
175 at ANARKALI by setting up single rented outlet in Lahore.
• Until 2003, it had only four shops; and then with an aggressive
expansion plan from 2004 onwards, the brand achieved a presence in 52
cities and boasts 87 retail outlets.
• They gradually increasing outlets in all over Pakistan and it becomes
one of that brands that define fashion. Now Stylo Shoes is one of the
largest women footwear selling network of Pakistan and the major
ladies shoes.

7. MISSION AND VISION
Mission
The mission of Stylo shoes brand is to make fashionable
footwear that satisfies their customer needs.
Vision
The vision of Stylo is touching the international
market

8. LOCATION
Stylo company build its factories in Lahore, Karachi and
Islamabad .its factories are working with highly
qualified staff and with latest technology which produce
a high quality oriented shoes in Pakistan .

9. PRODUCTS
Stylo company producing various type of ladies brand
which are as follow:
• Shoes
• Jewelry
• Purses
• Make up glossary

10. MARKETING STRATEGY
• In line with this trend, Stylo launched a new
campaign in March 2013. Although this is not
the brand’s first ad campaign, it is the first time it
has focused on brand-building, repositioning
itself from ‘adding confidence’ to ‘wear your
style’.
• Spanning print, TV, digital, radio and outdoor,
this is Stylo’s biggest campaign to-date in terms
of budget (previous campaigns were either telops
or small budget productions).

11. SALES STRATEGY
Stylo company had a well defined path of
selling its products in Pakistan . Stylo
company sells its products throw making
different branches in different well reputed
and populated cities of Pakistan in which
people buy there products on base of its
quality.

12. COMPETITIVE RIVALRY
In The Ladies Footwear Industry, The Level of Rivalry is high. There are Several Competitors
such as METRO, ECS, BORJAN and STARLET.
The Competition Between These Companies is so intense because they are dealing with
SHORTLIFE CYCLE Products.
Target market is almost same for all competitors that results in almost same strategies so,
competitors in this industry do not face hard time reading each other’s (competitors)
intentions accurately.

13. SWOT ANALYSIS

14. SWOT ANALYSIS
Strengths
• SS footmark
• Attractive advertisement
Weaknesses
• Low qualified labor force
• Replica of designs

15. SWOT ANALYSIS
Opportunities
• SS footmark
• Registration as MNCs
Threats
• Bad economy
• Strong competitors
• Strong buyers

17. Your ‫?سواالت‬