Zara is a large international fashion retailer owned by Inditex, one of the world's largest fashion groups. It was founded in 1975 in Spain and has since expanded to over 2,000 stores globally. Zara is known for its fast fashion model which sees new designs manufactured and distributed to stores within weeks to respond rapidly to new trends. Key aspects of Zara's business model include an integrated design process, in-house manufacturing facilities, a highly efficient logistics network and a focus on locating stores in major cities worldwide. Zara aims to offer affordable, high-quality clothing to satisfy customer desires through continuous innovation.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
Application of different tools such as CAGE framework and market entry strategies id different developing & developed economies and evaluating the success of Zara in India
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
Application of different tools such as CAGE framework and market entry strategies id different developing & developed economies and evaluating the success of Zara in India
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
In the fashion industry everything is about change and changing trends. It is a fast-paced business with short product life cycles and immediate customer response.
H&M and Zara are well known for delivering the latest designs to customers, partly in collaboration with famous fashion designers, at affordable prices. Both H&M and Zara are famous for their ‘fast fashion’—their ability to respond quickly to changing market trends with new collections—in a manner that appears to be different to the rest of the industry. Their success in this industry can be seen to rest on their strategic positioning and specific strategic and threshold capabilities
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
In the fashion industry everything is about change and changing trends. It is a fast-paced business with short product life cycles and immediate customer response.
H&M and Zara are well known for delivering the latest designs to customers, partly in collaboration with famous fashion designers, at affordable prices. Both H&M and Zara are famous for their ‘fast fashion’—their ability to respond quickly to changing market trends with new collections—in a manner that appears to be different to the rest of the industry. Their success in this industry can be seen to rest on their strategic positioning and specific strategic and threshold capabilities
Analyzed Amazon.com Business Structure. EFE Matrix, IFE Matrix, IE Matrix, SWOT Analysis, Quantitative Strategic Planning Matrix, Recommended Strategy, Organizational Structure, Organizational Culture, Product Positioning Map, Target Marget, Strategy Evaluation Report.
I gained knowledge and experience to consult for Strategic Business Management. I am very interested in mergers and acquisitions.
For ZARA stores to be able to offer cutting edge fashion at affordable prices requires the firm to exert a strong influence over almost the entire garment supply chain.
International strategy at Zara is defined by the combined generic strategy of cost leadership and differentiation strategy. There are considerations, however, such as when selecting the Lebanese market, labor cost and productivity, distribution cost and shipment cost of raw materials are considered. Other considerations are characteristics or behavior of consumers and income per capita. In terms of marketing approach, the considerations include the 4Ps inherent to the Lebanese consumers and business environment. Market entry considerations include economics, both macroeconomic factors which include tax, political condition and export tariff and microeconomic factors including local competitors, demand and location of store. Regulation from government and local producers protection issues are other considerations.
Digital Marketing Strategies. Case study - Mango Marina Decuseara
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
1. Submitted By:
Akriti Mahajan (04MBAIB14), Priya Pandita (14MBAIB14)
Samarth Gupta (18MBAIB14), Shantanu S Jamwal (19MBAIB14)
Sushain Mahajan (22MBAIB14)
International Centre for Cross
Cultural Research & Human
Resource Management
2.
3. Contents
About Zara
Mission, Vision & Long Term Objectives
History of Zara
Zara’s Brand
Zara’s Business Model
Zara’s Product Development Vs Competitors
Strategies in Action
Integrated Market Communication Strategy
SWOT Analysis
4. Zara España, S.A.
Industry Retail
Founded Arteixo, Galicia (Spain)
(24 May 1974; 41 years ago)
Founder Amancio Ortega
Rosalía Mera
Headquarters Arteixo, Spain
Number of locations 2,000+ stores
[1]
Area served Worldwide
Key people Óscar Pérez Marcote, Director-
general
Products Clothing
Revenue €11.594 billion (2014)
[2]
Parent Inditex
Divisions •Zara Diseño, S.L.
•Zara Logística, S.A
Website zara.com
About
5. What is Zara?
Zara is one of the largest international fashion
companies. It belongs to Inditex, one of the world’s
largest distribution groups.
The customer is at the heart of our unique business
model, which includes design, production, distribution
and sales through our extensive retail network.
Zara welcomes shoppers in 86 countries to its
network of 2000+ stores in upscale locations in the
world's largest cities.
Zara has continually maintain its mission to provide
fast and affordable fashionable items.
Zara's approach to design is closely linked to their
customers.
6. Mission
Through Zara’s business model, we aim to contribute
to the sustainable development of society and that of
the environment with which we interact. The
company's commitment to the environment is
included in Inditex Group’s Corporate Responsibility
Statement.
7. Vision
“ZARA is committed to satisfying the desires of our
customers. As a result we pledge to continuously
innovate our business to improve your
experience. We promise to provide new designs
made from quality materials that are affordable”
8. Long-term Objectives
Save energy, the eco-friendly store
They are implementing an eco-friendly management model in their shops in
order to reduce energy consumption by 20%, introducing sustainability and
efficiency criteria. This management model sets out measures to be applied
to all processes, including the design of the shop itself, the lighting, heating
and cooling systems and the possibility of recycling furniture and
decoration.
Produce less waste and recycle
Zara recycles their hangers and alarms, which are picked up from their
shops and processed into other plastic elements. This is an example of their
waste management policy. Millions of hangers and alarms are processed
each year and both the cardboard and plastic used for packaging are also
recycled.
Use ecological fabrics, organic cotton
Zara supports organic farming and makes some of its garments out of
organic cotton (100% cotton, completely free of pesticides, chemicals and
bleach). They have specific labels and are easy to spot in the shops.
9. Use biodiesel fuel
Zara’s fleet of lorries, which transport more than 200 million items of
clothing a year, use 5% biodiesel fuel. This allows them to reduce their CO2
emissions by 500 tons.
Their commitment extends to all their staff,
increasing awareness among the team members
The Company holds In-company awareness campaigns and specific
multimedia-based training programs to educate their staff in sustainable
practices, such as limiting energy consumption, using sustainable transport
and modifying behavior patterns.
Long-term Objectives
Trucks to ship Inditex’s products
from the logistics centers daily
Natural Gas
generators at the
heart of Inditex’s
plant and
distribution center
in Tordera, Spain
10. History
Amancio Ortega opened the first Zara store in 1975 in
a central street in downtown A Coruña, Galicia, Spain.
The first store featured low-priced lookalike products
of popular, higher-end clothing fashions. The store
proved to be a success, and Ortega began opening
more Zara stores throughout Spain.
During the 1980s, Ortega started changing the design,
manufacturing, and distribution process to reduce
lead times and react to new trends in a quicker way, in
what he called "instant fashions".
11. History
In 1980, the company started its international expansion
through Porto, Portugal. This international expansion was
increased in the 1990s, with Mexico in 1992.
Ortega has continued to grow creating brands such as Pull
& Bear, Bershka and Oysho. He has acquired groups like
Massimo Dutti and Stradivarius. Today Inditex is the
biggest fashion group in the world.
12. Zara brands success
Zara is one of the most well known brands in the world and
is also one of the largest international fashion companies.
They are the third largest brand in the garment industry.
23. Strategies in Action
Integration Strategies
Forward Integration, high integration between the
headquarters and all branches across the globe, to standardize
the overall business performance, Zara also performs some
horizontal integration through its acquisition (acquisition of
Massimo Dutti, Stradivarius)
Intensive Strategies
Market Development strategy in which they are
entering new market, China, India, and Indonesia,
Market Penetration strategy, especially in European
and American markets by improving its online store
and increase customer service
24. Diversification Strategies
To complete its product lines Zara sells accessories to
complement their main product which is apparel, unrelated
diversification in the form of Zara Home
Defensive Strategies
Zara has no defensive strategy because the company is in
good condition, not in any kind of jeopardy. Therefore, it does
not need any defensive strategy at the moment.
Strategies in Action
Zara Home’s first store in
Indonesia, located in Plaza
Indonesia on 2nd Floor
25.
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30.
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32.
33.
34.
35.
36.
37.
38.
39. Strengths
1.Cost leadership strategy
2.Efficient distribution
3.Information technology
4.Fast delivery of new products
,and trends
Weaknesses
1.Centralized distribution system
2.Doesn't spend much money
on advertising
3.Zara only has one
manufacturing and distribution
centre in the world
Opportunity
1.Global market penetration
2.Online market
3.Distribution centre in us
Threats
1.Local competitors
2.Global competitors
3. Zara based in Spain and has a
huge no of stores in Europe will
dent in revenues.
SWOT
analysis