Stylo is a quality-oriented company that produces ladies' shoes and other products in Pakistan. It has factories in Lahore, Karachi, and Islamabad that use qualified staff and latest technology. Stylo markets a range of ladies' products including shoes, jewelry, purses, and makeup. Through a large marketing campaign emphasizing brand building and style, Stylo aims to target high and middle class families in Pakistan. Customers like Stylo's products due to their quality, making it a recognizable brand.

3. Out lines
 Introduction
 location
 Products
 Marketing strategy
 Sales strategy
 Target market
 Reason of likeness

4. Introduction
 Stylo is a quality oriented company which is
producing ladies shoes and many other ladies
products in Pakistan . In the start they faces
high competition in the market but in few
times it became a highly recognizable brand
in Pakistan.

5. Location
 Stylo company build its factories in Lahore,
Karachi and Islamabad .its factories are
working with highly qualified staff and with
latest technology which produce a highly
quality oriented shoes in Pakistan .

6. Products
 Stylo company producing various type of
ladies brand which are as follow :
 Shoes
 Jewelry
 Purses
 Make up glossary

7. Marketing strategy
 In line with this trend, Stylo launched a new
campaign in March 2013. Although this is not
the brand’s first ad campaign, it is the first
time it has focused on brand-building,
repositioning itself from ‘adding confidence’
to ‘wear your style’. Spanning print,TV,
digital, radio and outdoor, this is Stylo’s
biggest campaign to-date in terms of budget
(previous campaigns were either telops or
small budget productions).

8. Sales strategy
 Stylo company had a well defined path of
selling its products in Pakistan . Stylo
company sells its products throw making
different branches in different well reputed
and populated cities of Pakistan in which
people buy there products on base of its
quality.

9. Target market
 Target market of stylo company in Pakistan
are high class families and middle class as
well for selling its products .

10. Reason of likeness
 Stylo company became a recognizable brand
in Pakistan throw its quality oriented
products which attract people to buy its
products that’s why majority of people and as
well as my family also like its products .