Allen Solly is a clothing brand founded in England in 1744 that was introduced in India in 1993, targeting young consumers who want their own style separate from older generations. The brand broke conventions by introducing casual Friday dressing and wrinkle-free clothing, and has since expanded its product lines while aiming for 500 crore in annual turnover by 2011.

1. BRAND
STUDY
Submitted by-
Prateek Singh
B.F.Tech

2. Allen Solly
I Hate Ugly
My World. My Way

3. • Brand was created by William
Hollins & Co. in 1744.
• Nottingham, England.
• 1990, the brand was taken over by
Madura Garments which launched
it in India in 1993.

4.  Brand targets the section young
consumers who want to create
their own world & style apart
from 40+.
 Brand broke the rules of formal
workplace dressing.
 Introduced Friday-Dressing.
 Launched a collection of shirts
and trousers called 'The
Uncrushables' – a wrinkle-free
garment.
 Sub-brand Allen Solly Junior,( 4
years to 12 years)
 Launched Women’s Formal Wear
in 2001 & latter brought casual
chic collection for women.

5. VISIO
N
aimed to a brand which
Develop emerge as a
brand which was totally
was totally new and
newnot stick to stick to
did and did not
conventions
conventions

6. Today Allen Solly turnover is 200 crore & it
Aims to grow with a turnover 500 crore till
2011.

7. GARMENTS- ACCESSORIES-
 Shirts  Belts
 Ties
 Trousers
 Portfolio Bag
 Denims  Hand Bags
 T-Shirts  Handkerchief
 Suits  Socks
 Shorts  Cufflinks
 Skirts
 Capris
 Jeggings

8. Financial Report : sales(cr)
 Financial year 2000-2001:Rs.300.6cr
 Financial year 2001-2002:Rs.379.7cr
 Financial year 2002-2003:Rs.347.6cr
 Financial year 2003-2004:Rs.413.1cr

10.  At Jodhpur-
Sardarpura,
C-Road.

11.  Opened on 14 January,2008
 Owner is Mr. Naresh
 Men’s Wear only
 Garments-Formal & Casual
Wear
 Accessories-Socks &
Handkerchief.
 Target Customers-Almost all
age groups except Kids.

12. Product Range
Product From Upto
Formal Shirts (Full Sleeves) 1399/- 1899/-
Formal Shirts (Half-Sleeves) 599/- 1399/-
Casual Shirts 1399/- 1799/-
T-Shirts 599/- 1399/-
Trousers 1399/- 2099/-
Denims(Regular & Slim) 1399/- 1899/-
Socks 159/- 299/-

14.  http://wiki.answers.com/Q/Tell_you_about_the_history_allen
_solly
 http://www.scribd.com/doc/16223885/Allen-Solly-1
 http://www.authorstream.com/Presentation/aSGuest91162-
907016-mm-allen-solly/
 http://www.wikiswot.com/SWOT/4_User_Generated/Allen_s
olly.html